This year, the brand-new brand communication activity "Enjoy Happy Time" created by DDB China has become the focus of Tsingtao Beer's happy event. With the development of gathering activities, "Bottoms-upBottles" also appeared, and quickly became a popular collection of beer lovers in China.

Several market surveys show that when people in China drink, everyone is keen on "cheers!" . However, the bottleneck of traditional beer bottles is too thin and the bottle mouth is too small, so it is not fun enough to drink, and it is difficult to really "drink a toast". DDB Group Shanghai has an innovative idea-the beer bottle is inverted and the world's first "cheers bottle" is born.