Introduction to Mixiangyuan Beekeeping Professional Cooperative in Xiaogan City
Bee industry is one of the leading industries in the agricultural development of Xiaogan City, and Xiaonan is also an important base for honey export in our province. It represents the honor of our Xiaogan Bee Industry and also witnesses the development strength of Xiaogan Bee Industry. The continuous development of Xiaogan Mixiangyuan Beekeeping Professional Cooperative will further promote the vigorous development and prosperity of Xiaogan's bee industry.
1. Cooperation is the only way to achieve greater success and seek greater development
At the end of 2007, the central government promulgated the "Farmers' Professional Cooperatives Law" to encourage farmers to establish relevant professional cooperatives. Developing professional beekeeping cooperative organizations and moving from scattered individual beekeeping to a collectivized, large-scale, market-oriented, and industrialized production method is the only way to realize the development of agricultural modernization.
In order to adapt to the new requirements of the development of the times, seize the opportunity, keep pace with the times, and actively respond to the call of the national policy to benefit farmers, on the basis of the original Xiaogan City United Bee Farm, we have been engaged in apiary for many years (since 1966) Mr. Liu Ziwu, who is in the beekeeping industry, takes the lead. In line with the principle of serving beekeepers first and doing everything for the benefit of beekeepers, it embodies the purpose of beekeepers running societies, beekeepers being the masters, and beekeepers benefiting, and serving the majority of beekeepers wholeheartedly. enthusiasm. With the support of Xiaonan District Economic and Management Bureau, Xiaogan City and Xiaonan District Animal Husbandry Bureaus, and Xiaogan Sanmi Honey Industry, together with dozens of outstanding beekeepers in Xiaogan area, we established Xiaogan City Mixiangyuan Beekeeping in early 2009. A professional cooperative with a registered capital of 2.2 million yuan, farmer members account for 93.75%, and the investment ratio of farmer members reaches 81.8%.
At present, the total number of cooperative members has reached 252. The cooperative members cover Hanchuan, Anlu, Yingcheng, Yunmeng, Xiaochang, Dawu, Shiyan, Guangshui, and the bee farms have more than 100 boxes. The field bee farms include beekeepers from Shandong, Henan, Hebei, Liaoning, Zhejiang, Inner Mongolia and other places. The total number of beekeeping groups has reached about 25,000. According to statistics, an average of 1,200 tons of honey, 20 tons of royal jelly, 50 tons of bee pollen, and 20 tons of drone pupae can be produced every year. The average annual output value of bee products of cooperative members can reach 30 million yuan.
2. Innovate service models to protect the interests of beekeepers
For many years, Xiaogan Mixiangyuan Beekeeping Professional Cooperative has allocated special funds every year to organize beekeepers to go to Wuhan Agriculture The cadre school participates in the training and learning of beekeeping skills and actively promotes advanced and scientific beekeeping technology. The cooperative also provides material rewards to beekeepers who are technologically advanced, hard-working and keep timely beekeeping diaries, and distributes free tents and bee medicine to beekeepers every year.
According to statistics, on average, the cooperative prints and distributes more than 2,000 copies of various promotional and learning materials, more than 1,000 books, more than 10 tents, more than 500 bottles of bee medicine, and more than 300 sets of beehives every year for free.
In order to facilitate beekeepers to exchange and learn advanced and effective beekeeping experiences, the cooperative has established a beekeeping technology service station to promptly help beekeepers solve their production and life difficulties. No matter how big or small the problem is for beekeepers, the service station will give them a satisfactory solution. The production materials needed by beekeepers can be borrowed on credit by beekeepers who are temporarily in financial difficulty; even beekeepers who are in difficulty, the service station will provide interest-free loans to fully serve the production and life of beekeepers.
3. Improve the management system to ensure beekeepers’ income increase
The business model of “company plus cooperative plus farmers” is fully reflected here. Xiaogan Mixiangyuan Beekeeping Professional Cooperative has signed a protective sales contract with the local bee company Hubei Xiaogan Sanmi Industry Co., Ltd. all year round to ensure smooth sales of members' products and prices higher than the market price, which fundamentally guarantees the members' annual economy. income.
For example, Xiaonan District currently has 6,450 bee colonies and 87 large-scale breeding households. Based on the average household raising 75 bee colonies, the average annual income of each bee colony is 500 yuan, and the average annual beekeeper income is 3.225 million yuan. , the average annual income of beekeepers is 37,000 yuan.
Calculated through the business model of beekeepers plus cooperatives plus companies, the annual income of each bee colony can reach up to 800 yuan. The average annual income of beekeepers in Xiaonan District reaches 5.16 million yuan, and the average beekeeper household The annual income reaches nearly 60,000 yuan. It has increased the income of beekeepers by nearly 2 million yuan, and the average household income has increased by nearly 23,000 yuan.
4. Standardize product quality and enhance market vitality
Only good products will have a good market. Since the cooperative’s products are basically exported through Xiaogan Sanho Honey Industry, so All bee products produced by members of the cooperative must not only comply with the national honey standards and regulations (gb 14963-2011), but also pass export food (honey) inspection and quarantine. This means that the standards of bee products produced by our cooperative members must be higher than national standards and must meet international standards or even be higher than international standards.
On January 30, 2002, the EU stopped importing honey and other bee products from my country due to issues such as chloramphenicol. They proposed that the detection amount of chloramphenicol should not exceed 0.1ppb, which is nearly 100 times higher than the original standard. In 2006, Japan proposed a "positive list system" and put forward stricter quality requirements for imported Chinese honey.
In order to adapt to the needs of the new situation, Liu Ziwu, president of Mixiangyuan Beekeeping Professional Cooperative in Xiaogan City, wrote and formulated the "Standardized Production Quality Requirements for Exported Raw Honey", formulating seventeen detailed production procedures and strict requirements Beekeepers operate by the book.
The implementation of this requirement has greatly improved product quality. The cooperative bee farm has been designated as the export ecological honey production base of the San Honey Industry. For products produced in strict accordance with the "Export Raw Honey Production Quality Requirements" For raw materials, Sanho Honey Industry implements priority purchase at high prices. Beekeepers are all delighted by this, which has greatly increased their enthusiasm for production and enthusiasm for beekeeping.
5. Develop the domestic market and take the road of branding.
The development and growth of cooperatives must take the path of diversified operations. They must not only export products to earn foreign exchange, but also find ways to do a good job in the domestic market to obtain more market benefits. As early as 2001, before the cooperative was established, the former Xiaogan City United Bee Farm had already opened a product direct sales department, dedicating its members' high-quality bee products to the general public through its stores, and won good social benefits. Due to its reliable product quality, it was recognized as a bee product production base in Wuhan by the Wuhan Bee Industry Association in 2002.
Since 2010, the export of bee products in my country has been blocked, with export volume declining year by year, and the backlog of bee products becoming serious, which has affected the market conditions of bee products. For this reason, from Sanho Honey Industry Company to our cooperative, we actively To explore the development path of transformation, under the national policy environment of stimulating domestic demand, our cooperative aims at the domestic demand market, is optimistic about the health needs of consumers, and requires members to produce natural high-quality honey. On the one hand, it improves product quality, and on the other hand, it satisfies consumers' demand for high quality The demand for natural bee products has determined the direction of comprehensive development of domestic sales for cooperative product production.
Now the products of the direct sales department of the cooperative have been shipped nationwide. The high-quality natural mature honey produced by the members has been favored by customers and is in short supply all year round. In 2009, our cooperative applied for the registration of a product registered trademark named "Feng Haha" and has declared it a well-known trademark in Xiaogan City.
On August 26, 2012, the direct sales of our cooperative’s products settled in Wuhan, which further enhanced our cooperative’s brand and product visibility, and also opened up a wide market for our cooperative’s high-quality bee products.
6. Major events in the development of Mixiangyuan Beekeeping Professional Cooperative in Xiaogan City.
In January 2001, master beekeeper Liu Ziwu teamed up with dozens of outstanding beekeepers to establish the Xiaogan City United Bee Farm, which was the first to establish the operating model of a professional beekeeping cooperative.
In March 2001, the former Xiaogan United Bee Farm joined the Wuhan Bee Industry Association and became a governing unit.
In December 2001, the former Xiaogan United Bee Farm established a product direct sales department to sell high-quality natural bee products directly to citizens.
In 2002, the original Xiaogan United Bee Farm was recognized by the Wuhan Bee Industry Association as a bee product production base in Wuhan.
In April 2003, the original Xiaogan City United Bee Farm was awarded the title of "Advanced Enterprise" by the Wuhan Bee Industry Association, and Liu Ziwu was personally rated as an "Excellent Beekeeper".
In May 2005, the special wealth issue of "Xiaogan Daily" reported on the development path of beekeeping by Liu Ziwu, the president of Mixiangyuan Cooperative, with the title "Bringing Sweetness and Health to Thousands of Households".
In December 2007, the "Wuhan Beekeeping News" sponsored by the Wuhan Beekeeping Association had a special page titled "Good Honey Fragrance Comes from Sincerity" and told the story of Liu Ziwu's original Xiaogan City United Bee Farm. The road to development and Liu Ziwu’s own entrepreneurial path.
In February 2009, Xiaogan Mixiangyuan Beekeeping Professional Cooperative was officially registered and established.
In March 2009, Mixiangyuan Cooperative applied for registration of a product registered trademark named "Feng Haha" (registration number 7234729).
On April 22, 2010, Xiaogan TV station's "Longshangxing" program showed the operation of Mixiangyuan Cooperative with the title of "Master Liu's Sweet Career".
On January 21, 2011, at the Xiaogan City Rural Work Conference, Mixiangyuan Cooperative was awarded the title of "Advanced Unit of Farmers' Professional Cooperative Organization in 2010" by the Municipal Party Committee and Municipal Government, and was commended by the notice.
On January 25, 2011, the 23rd day of the twelfth lunar month, Hubei Satellite TV broadcast the "Hubei Longshang Farmers Spring Festival Gala" program. Liu Ziwu, president of Mixiangyuan Cooperative, represented the advanced model of outstanding farmers in the province. With the honorary title of "Excellent Beekeeper of Xiaogan City", he was invited to attend the live broadcast of the party and presented awards to the producers of the outstanding farmer series "Long Up the Ridge".
On May 25, 2011, Mixiangyuan Cooperative participated in the "Agricultural Supermarket Docking" training for Hubei Provincial Farmer Professional Cooperatives organized by the Hubei Provincial Department of Agriculture.
In June 2011, Mixiangyuan Cooperative participated in the "Training Course for Rural Practical Talent Leaders" organized by the Ministry of Agriculture in Liuzhuang, Henan.
In August 2011, Mixiangyuan Cooperative was organized by the Provincial Department of Agriculture to conduct agricultural inspection and study in Taiwan.
In November 2011, Mixiangyuan Cooperative established an "Italian Bee Breeding Bee Farm" to provide its members with improved queen bees suitable for the local honey source climate for free.
In December 2011, Mixiangyuan Cooperative participated in the "Provincial Farmer Professional Cooperative Chairman Training Course" organized by the Provincial Department of Agriculture.
In March 2012, Mixiangyuan Cooperative joined the Hubei Beekeeping Society and became a governing unit.
In April 2012, Xiaogan TV's "Longshangxing" program, titled "Carrying Sweetness to the End", showed the story of the beekeeping business of the Mixiangyuan Cooperative.
On May 26, 2012, in order to encourage member beekeepers to expand their breeding scale, Mixiangyuan Cooperative held a commendation meeting and rewarded 50 outstanding beekeepers of the cooperative with 5 sets of new standard beehives each.
On May 28, 2012, Liu Ziwu, president of Mixiangyuan Cooperative, participated in the "National Training Course on the Protection and Utilization of Bee Genetic Resources" organized by the Ministry of Agriculture in Shennongjia.
In June 2012, Mixiangyuan Cooperative took the lead in promoting the construction of standardized apiaries in the province, and has completed the transformation of 10 "standardized demonstration farms", two of which are in the "Yifeng 1210" standardized model. The number is "Xiaogan Mixiang Garden-1210/Standardized Demonstration Field/2012001-2012002"; the other 8 are "Yifeng 1110" standardized model, numbered "Xiaogan Mixiang Garden-1110/Standardized Demonstration Field/2012003-2012010" .
On August 26, 2012, Mixiangyuan Cooperative Products established a product direct sales department in Wuhan.
On September 18, 2012, Deputy Director Wang Hongling of the Hubei Provincial Department of Agriculture went to Xiaonan District to investigate the operation of the "Honey Export Base" and went to our Mixiangyuan Cooperative for on-site inspection and guidance.
On November 21, 2012, the first beekeeping Sunshine Project Entrepreneurship Training Class in Xiaogan City was successfully launched, with Mixiangyuan Cooperative participating in the organization and coordination throughout the process.
On November 21, 2012, a working group composed of the Ministry of Agriculture, the Provincial Animal Husbandry Bureau, and the Provincial Beekeeping Society went to Hubei to investigate the development of beekeeping. The last stop came to Xiaogan, our Mixiangyuan Cooperative Responsible for the reception work of the bee farm.
On November 29, 2012, Xiaogan Tianmi Beekeeping Professional Cooperative Association held an establishment meeting. Mixiangyuan Cooperative was the vice-president unit, and Chairman Liu Huan served as the Secretary-General of the Association.
In 2012, Mixiangyuan Cooperative was rated as the "Provincial Demonstration Cooperative of Hubei Province Farmers' Professional Cooperatives".
On July 18, 2013, Liu Huan, chairman of Mixiangyuan Cooperative, was named "Outstanding Youth Innovation and Entrepreneurship of the First Top Ten Farmers' Professional Cooperative Organizations in Hubei Province".