In this era when the per capita price of hot pot is sixty or seventy yuan, Haidilao sells for one or two hundred yuan. But in the past few years, Haidilao’s most indispensable thing is word-of-mouth, so even if the price is It’s very high, but it’s still loved by many consumers. But what Haidilao is doing now is chilling time and time again. As far as this incident of cutting corners is concerned, a portion of Maodu is 72 yuan, which is not much in weight. As a result, consumers found that it was short of a pound.
The specification of this hairy tripe is 200 grams, but the customer got only 138g, which is a full 62g difference. What kind of hairy tripe is it? The water can evaporate nearly 1% in a short time. What about /3? Or is it that the tripe has been stored for a long time, causing so much water to evaporate? Besides, the dishes in a hot pot restaurant do not require any additional complicated processing procedures. They only need to be washed, cut, and plated. If such a simple thing can go wrong, what else can Haidilao talk about? No matter how you explain it, it won’t make sense, and consumers won’t accept it.
The pricing of Haidilao itself is much higher than that of ordinary hotpot restaurants. Since everyone spends more money, the requirements will naturally be higher. How can such an obvious shortfall be tolerated? After making such a huge profit, they still want to take advantage of consumers. Is this challenging the bottom line of consumers? Haidilao's attitude in handling this matter is also infuriating. Instead of solving the problem, it blamed storage and mistakes. After attracting heated discussion, Haidilao tried to shift the focus to consumers. The amount claimed was RMB 20,000. With such an attitude, how can consumers choose to trust?
Haidilao's revenue is getting worse and worse. At this time, in order to recover losses, Haidilao chose to make money from consumers.
After everyone finished eating, they all clearly felt that the prices of Haidilao’s vegetables had increased a lot. Haidilao's half portion of Maoxuewang has increased by 7 yuan. After the price increase, the average price of potato chips is 1.5 yuan per piece. A bowl of rice, which usually sells for one or two yuan outside, actually costs 7 yuan a bowl in Haidilao, and the short crispy pork has risen from 26 yuan to 44 yuan.
After this series of events, consumers’ impression of Haidilao has become worse and worse. Nowadays, fewer and fewer people praise Haidilao for its good service, and more and more people complain about its high price. Many consumers also say that Haidilao is no longer the first choice for hot pot.