Taitai Le Chicken Essence is a big brand that has been selling well for many years. Shanghai Taitaile Food Co., Ltd. was established in 1988. Adhering to the corporate mission of Taitai Le and Better Life, the company has been exploring umami science for more than 30 years.

In 2002, Mrs Taylor took the lead in drafting the industry standard of China Chicken Essence Seasoning, which was officially promulgated and implemented on July 1 2004. The China chicken powder industry standard drafted by Mrs. Le in July 2007 1 has also been implemented. In 2009, Taitai Le trademark was recognized as "China Famous Trademark" by the Trademark Office of China Administration for Industry and Commerce, and Taitai Le has been on the market.

The chicken essence project in Nanle County, Henan Province realized the commercialization of chicken essence products for the first time, but in the end, it was frustrated because simple farmers did not know how to drink and manage, and finally did not go to a broader market. However, due to the support of the local government and the insistence of the person in charge of the enterprise, the chicken essence project in Puge County, Sichuan Province has successfully moved from Daliangshan to the provincial market.