The composition of variety show poster copywriting consists of three parts. Variety show poster copywriting consists of three parts: title, body text and signature. Variety show refers to art that combines various artistic components. Such as film, vocal music, drama, architecture, etc. What are the main elements of e-commerce event poster copywriting? Posters are a very common form of posters and are mostly used in movies, dramas, competitions, theatrical performances and other activities. The nature of the event, the organizer of the event, time, location, etc. should usually be clearly stated in the poster. The language of the poster must be concise and to the point, and the form must be novel and beautiful. The six major elements of e-commerce event poster design are theme, style, composition, color matching, background, and product content. What should be written on the poster?
The requirements for poster design elements are as follows:
1 , Full visual impact can be achieved through images and colors.
Color is the most sensitive thing to human vision. If the color of the home page is well handled, it can be the icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination, local contrast", that is: the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.
2. The content expressed in the poster is concise and captures the main appeal points.
In order to leave a visual impression on people who come and go in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design. Use prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or concise visual processes to make posters and posters the visual focus. Posters can be said to have typical characteristics of advertising.
3. The content should not be too much, be concise and clear, and the length should be short and concise.
4. Mainly use pictures, supplemented by copywriting.
As for posters as a whole, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving consumers with real and touching pictures and humorous feelings.
5. The theme font is eye-catching.
Fully embody the principles of positioning design. With prominent trademarks, logos, titles, graphics.
Extended information:
1. Characteristics
1. Advertising properties
The poster hopes for participation from all walks of life. It is an advertisement kind of. Some posters are artistically designed to attract more people to join the event. Posters can be published and broadcast in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong.
2. Commercial
Posters are preliminary advertisements and publicity for an event. Their purpose is to get people to participate in it. Performance posters account for the majority of posters, and Performance advertisements often focus on commercial purposes. Of course, academic report posters are generally not commercial.
2. Purpose
1. Advertising posters: can be spread to society, mainly to increase the visibility of enterprises or individuals.
2. Modern society posters: A relatively common social phenomenon, accepted by most people, and providing important information about modern life.
3. Corporate posters: Recognized by corporate departments, they can be used to control some of employees’ thoughts and trigger thinking.
4. Cultural posters: The so-called culture is indispensable in today's society. No matter how remote the corner or how quiet the mountain forest, there are cultural star posters.
5. Film and television drama posters: A relatively common way of publicity is to create posters to achieve publicity effects by understanding the character clues and themes of film and television dramas.
-Poster