Why do some people register trademarks in a "packaged" manner? Apply in five or ten places? Is there a package price for trademark registration? There are even many large companies that apply for duplicate trademarks every year. What is the meaning behind this repetitive behavior? Let Bajie Intellectual Property Trademark Network tell you why today:

In the preliminary trademark approval announcement issued by the Trademark Office in June this year, it can be seen that Tencent Technology (Shenzhen) Co., Ltd. has applied for registration No. 13872092 The trademark "WeChat" is registered in 41 categories of online music (non-download) and computer network online games.

Beijing Byte Pulse Technology Co., Ltd. applied for registration of the "Toutiao Index" trademark No. 16501740 within the scope of services such as category 35 advertising, advertising, and advertising agencies.

Sephora Company applied to register the "Sephora" trademark No. 11995301 within the scope of services such as category 35 advertising and display of trade reviews on communication media for retail purposes.

As early as June 2011, Tencent marked the "WeChat" trademark on Category 9 computer programs (downloadable software) and Category 38 television broadcast products.

In 2004, Sephora marked the "Sephora" trademark on Class 3 goods or services, Class 25 clothing, shoes and hats, Class 35 commercial or advertising exhibitions, and promotional goods for others.

As early as 2015, Beijing ByteDance Technology Co., Ltd. marked the "Toutiao Index" trademark into six categories, including categories 16, 38 and 42.

So, why do large companies mark a large number of trademarks every year, in addition to new trademark applications, including those old trademarks that seem to be applied repeatedly? This must mention the importance of trademark registration and classification.

According to the characteristics of my country's current "Classification List of Similar Goods and Services", general registered trademarks are only protected by law in their categories. If you want more comprehensive protection, there are two methods. One is to become a well-known trademark. When the trademark is infringed, it can enjoy various protections stipulated by law.

Secondly, register as many categories as possible. The identification of well-known trademarks is not that simple, so most companies will choose the second method.

How can we save money by registering enterprises by category?

This is not a blind application. Starting a business is not easy, and money still needs to be "spent wisely"! Enterprises must follow the following principles when choosing different types of registration:

First, adapt to the basic needs of enterprise development.

When choosing a trademark category, the company must not only cover the company's basic business scope, but also cover the company's future business scope.

Selecting a core trademark category is simple. For example, if you want to open a restaurant, you must register 43 categories of catering trademarks; if you want to sell clothing, you must register 25 categories of clothing, shoe and hat trademarks. But we all know how one category can cover all areas of a company's business. For example, whether it is a restaurant or clothing sales, you must also pay attention to the "all-round category 35". Class 35 trademarks cover a wide range of areas, far exceeding those of other classes.

Considering corporate brand planning, we should also speed up the pace and seize the business scope that the company may develop in the future. Trademark registration should be completed as soon as possible.

Second, choose categories that are easily confused.

For example, Category 32 non-alcoholic beverages and Category 33 alcoholic beverages. If you think that what you produce is just drinks, you will not apply for registration of a Class 33 trademark. Once the product enters the market, it is likely that someone will rush to register the 33 types of trademarks with the same name. Instead of spending time and energy on litigation, it is better to spend a little money on prevention now.

Third, choose categories that may have a negative impact on the business.

As a food company, have you announced that 29 categories of processed foods, 30 categories of convenience foods, and 31 categories of unprocessed agricultural products are acceptable? What would consumers think if someone had used the same trademark on 10 categories of condom products at that time?

Therefore, Bajie Intellectual Property Trademark Network reminds you that in order to avoid the negative impact of others registering a trademark on your own brand first, it is best to choose defensive registration.