As more and more people open stores in the past few years, everyone is aware of the importance of store names. Store names play a key role in a store. The store name will affect the store’s impression on consumers. First impression. So, what should you do if you find that your store name is the same as someone else’s trademark?

The method is as follows:

If someone else’s store name has been registered with the industrial and commercial registration or trademark registration, then you may be involved in infringement. The other party can sue. A store name can be a type of trademark and is also protected by law after registration. If a registered trademark of a store name infringes, the penalty for infringement will depend on the circumstances of the infringement, and can be mediated through negotiation between the two parties.

If the two parties cannot reach a settlement after processing, the enterprise name registration authority will issue an "Enterprise Name Dispute Award". According to the requirements, within 30 days of receiving the award, the relevant enterprise should apply for name change registration. If an enterprise fails to apply for a name change within the time limit or refuses to change its name, the enterprise name registration authority will replace its name with the enterprise's unified social credit code in the national enterprise credit information publicity system and announce it to the public. suitable".

Store naming methods

1. Naming from the perspective of products and services

To name from the perspective of products, the common method is to highlight the characteristics of your own products feature. For example, the "Mei Lian Mei Supermarket" is used to prove its business characteristics, telling consumers that the things here are of high quality and low price and are trustworthy. This is more likely to attract customers than a regular name.

2. Naming from a cultural perspective

When businesses name themselves, if they can inject specific cultural elements into it, it will have a certain cultural connotation. Not only can it improve your own grade and taste, but it can also attract the attention of more customers.

3. Name it from the perspective of the target market

After stores and shops have positioned their target market in advance, they can name it from the perspective of the target market. A good company name must suit the psychological needs of its target customers, as well as the business purpose and sentiment of the company. Only in this way can it establish a good image and increase its appeal to customers.

4. Naming from the perspective of the place of origin

This naming idea is usually suitable for shops that deal in local specialties, or restaurants with a unique style. When naming from the perspective of origin, it should be noted that the origin used is preferably a well-known origin. If it is a little-known place, it may not be very effective.

5. Name from the perspective of competition

The name of the store is a silent weapon in market competition. If you choose a good name, you can increase your competitive advantage.

Using this naming method, it is more important to recognize the naming characteristics of competitors, and then use this characteristic to come up with a better name than it, thereby defeating the opponent.

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