The brand story of Maotai 1935 wine is based on the important moment of Maotai, that is, in 1935, the exhibits of the burning house of Maotai's predecessor won the special prize in the "Southwest Provincial Materials Exhibition".

in p>1935, the unified market in southwest China was formed at an accelerated pace, and more and more people realized the importance of the exhibition as a new way to promote commodities and strengthen their circulation. This year, Chengdu held an exhibition of materials from southwest provinces, and the exhibits of Maotai's predecessor burning houses won the special prize. Subsequently, the sales volume of Maotai gradually increased, radiating to the whole Yangtze River area.

Zunyi 1935 is a non-circulating product to commemorate the Zunyi Conference in history.

Second, the packaging and market positioning are different

The hand drawing on the bottle of Maotai 1935 depicts the source of Mao wine, Sichuan salt, Guizhou, Maotai brewing technology and other market conditions along the Chishui River. The seal on the bottle body is the "source of maojiu", with the LOGO mark of maotai at the top. To sum up, it highlights the attribute of maotai. This wine is an elegant tasting product introduced by Kweichow Moutai Co., Ltd., and it is a heavyweight member of Maotai sauce. There are bar codes on the outer box and outer box of this wine, which belongs to the publicly listed circulation product, and the market guidance price is 1188 yuan.

in 1935, Zunyi printed the pattern of Zunyi conference site, highlighting the historical background of Zunyi conference and the great Red Army of workers and peasants crossing Chishui. Moreover, Zunyi 1935 wine has no bar code on the outer packaging and is not sold publicly, which belongs to the unit customized wine.

Third, the quality of liquor is different

According to Wang Li, chief engineer of Maotai Group, Maotai 1935 was strictly controlled according to the requirements of Maotai quality management standards. In blending, the balance among many flavors and fragrances and the coordination between aroma and taste were realized. The base wine from Heyixing producing area is the main base wine, and a considerable proportion of the base wine from the core producing area of Maotai is used. The wine body is yellowish and crystal clear, which continues the unique meaningful and subtle style characteristics of Maotai products, highlighting the elegant and delicate smell, mellow and meticulous taste, and the color, aroma and lattice are organically unified and comprehensively balanced.

Zunyi 1935 wine is said to be rich in maoxiang, with high cost performance and a taste close to flying.

From the product introduction, the quality of Maotai 1935 liquor is higher than Zunyi 1935 liquor.

from these three aspects, maotai 1935 wine is a big single product connecting the preceding with the following. maotai 1935 wine is not a simple upgrade of Zunyi 1935 wine, but a new product with stronger market orientation. Source: Buerjiang