Innovation and Entrepreneurship Plan for Preschool Education Major

In the rapidly developing modern society, there are more and more occasions when business plans need to be used. Business plans can help entrepreneurs understand more clearly Own. There are many things to note when drafting a business plan. Are you sure you know how to write it? Below are the innovation and entrepreneurship plans for preschool education majors that I have collected for everyone. They are for reference only. Let’s take a look.

Preschool Education Major Innovation and Entrepreneurship Plan 1

1. Purpose

Through in-depth investigation and analysis, the total demand and market capacity of China’s overall children’s education market and prospects; form the accurate positioning and market strategy of "Children's Creativity Training" in the children's education market: enhance product concepts, develop and design product portfolios, formulate marketing strategies, determine the market segments where the product is located, and clarify the target market, Analyze the users, uses, product features, price, user needs and preferences of the target market; identify the main competitors, understand the competitors' market positioning, product features, product market pricing, marketing models, marketing networks, marketing methods, etc., and Conduct in-depth research and analysis of competitors; propose market positioning and market entry strategies, and provide feasible suggestions for investment funds and cooperation requirements.

2. Industry Overview and Prospect Forecast

1. Analysis of Children’s Education Market Potential

According to statistics from the National Bureau of Statistics, the largest expenditure of Chinese families is education Expenditure, the proportion of Chinese family expenditures on children's education is close to one-third of the total family income. Urban family education accounts for 65.5% of household consumption, and 56.5% of parents rank investment in children's education first. At the end of 20xx, the "20xx Social Blue Book" released by the Chinese Academy of Social Sciences pointed out that children's education expenses ranked first in total residents' consumption, surpassing pensions and housing. In short, the children's education market constitutes a huge market that will never decline.

Therefore, we can definitely conclude that the market prospect of the children's education industry is very broad, and it has become the most dynamic and meaningful sunrise industry in our era.

2. Characteristics of the children’s education market

(1) Huge customer base:

China currently has about 180 million children aged 0-7; every year There are more than 20 million new born people, including more than 6 million urban residents. The huge base, stable growth and updates have laid a solid customer base in the children's market.

(2). Families have strong demand for investment in education:

“Hoping for their children to become successful” is the wish of every parent, and attaching importance to education is a fine tradition of the Chinese nation. When it comes to cultivating future generations, Chinese people can be described as "spending money". Their offspring seem to be the continuation of their own lives and the hope for the future. The vast majority of urban residents in my country are one-child families, and children's consumption has become the family's largest daily expenditure. A family with a monthly income of 1,500 yuan spends about 500 yuan on children, and a family with a monthly income of 5,000 yuan spends about 500 yuan on children. About 1,000 yuan, of which consumption for children’s education accounts for 30% of children’s monthly consumption.

(3) The concept of early childhood education is deeply rooted in the hearts of the people:

More and more parents are aware of the importance of early childhood education. Scientific research has proven that children aged 0-6 The infant period is the starting line of human life and a critical period for the development of human wisdom potential. In "Stability and Change of Human Characteristics", American educational psychologist Bloom proposed a famous theory through tracking and analysis of thousands of children: If the intellectual development level of a person at the age of 17 is 100, then at the age of 4 It already has 50, reaches 80 at the age of 8, and the remaining 20 is obtained in the 9 years from 8 to 17 years old. People go through several critical periods in life between the ages of 0 and 8: the critical period for language, the critical period for movement, the critical period for sociality, the critical period for the senses, and the critical period for mathematics. We must do a good job in early education and cultivation of young children during the critical period. , which is conducive to promoting and helping the healthy growth of young children.

(4) Early childhood education represents the development direction of the sunrise education industry:

The United Nations Cultural and Educational Organization declares that the education industry is a sunrise industry in the 21st century. Excellent investors believe that the education industry is "the last original stock in the 21st century." World education experts believe that early childhood intellectual development is the trend of educational development in the 21st century. Chinese education experts believe that "rejuvenating the country through science and education" must start with early childhood education and improve the quality of future talents as a whole.

Many countries regard children’s science education as the first strategic task in their struggle for supremacy in the 21st century. Various early childhood development plans have emerged one after another. Their important features are to strengthen personalized guidance for children, cultivate their abilities, and achieve the all-round development of comprehensive qualities. In my country, which implements the one-child policy, most parents only have one chance to raise their children. Therefore, young parents need comprehensive, systematic and practical scientific guidance to cultivate their children, especially personalized guidance that suits their own family and children's development characteristics, so that they can Children take the first step in life! So that their children will not lose at the starting line!

Today’s family structure in China is basically three families with six adults raising one child. Preschool education products The target consumers are as many as 450 million people. The huge market appeal has given rise to the emergence of many early childhood education products. However, because the market is in the low-end competition stage, there are many brands and the competition is chaotic. All this provides us with a rare opportunity to enter the market. By clarifying the target market, improving product concepts, developing high-quality courses, and innovating business models, we can step by step enter this market with a mature foundation, stable consumer groups, broad development space, and products. A sunrise industry with sustained profits and extensive project expansion.

3. Preliminary idea of ??business model

1. Product positioning

The current children’s education market can be initially divided into the following four categories: first, children’s books; Audio and video products, children's education websites, etc.; second, special training categories, including English, art, sports, intelligence, etc.; third, educational toys, DIY toys; fourth, various parent-child classes, summer camps, etc.

We take the development of innovative thinking and creativity training courses for young children as a breakthrough, supplemented by interesting scientific experiments, educational games, intellectual toys and related audio and video products, websites, etc., to create a "Little Genius Laboratory" ", "Creativity Training Camp", "Smart Base Camp", "Magic School" and other forms to create the first brand in China to develop and cultivate children's creativity.

2. Business model

First of all, based on in-depth market research, based on related theories such as child psychology, early childhood education, thinking science, creativity, and success studies , refine and integrate its own unique teaching theory, and formulate a detailed development plan based on my country's national conditions; secondly, focus on developing several classic courses, inventing several educational toys, compiling and producing relevant books, audio and video products, building websites, and at the same time Protect intellectual property rights such as trademarks, copyrights, and patents well, and build one or two business demonstration sites; finally, refine and improve the business model, and expand operations in the form of franchise chains.

IV. Current main tasks

1. Early childhood education market survey

(1) Obtain the overall situation of the early childhood education market by consulting government public statistical reports.

(2) Investigate the number, classification and distribution of children and kindergartens in Beijing.

(3) Select at least five urban kindergartens in Beijing and conduct in-depth investigations, including: kindergarten size, number of people, class combination, curriculum content and arrangement, types and fees of special classes, and cooperative teaching Model, content, charges and benefit distribution.

(4). Select 10 children aged 3-7 to conduct an interview survey. The content includes: overall annual expenditure, expenditure on education, regular learning content in kindergarten, and characteristics of participation in kindergarten. Training course content, fees and satisfaction, participation in other extracurricular specialty training contents, fees and satisfaction.

2. Competitive environment market survey

(1) Current overall situation of competitors;

(2) Business models and courses of major competitors Features, charging standards, market coverage, course advantages and disadvantages, customer satisfaction.

3. Preparation of relevant theoretical knowledge

(1) Relevant theories of children’s education:

American educational psychologist Bloom’s educational goals, cognition and emotion and the three-level theory of motor skills;

The multiple intelligence theory of Professor Gardner of Harvard University

The child intelligence theory of Piaget, a Swiss psychologist and the founder of genetic epistemology; American education Psychologist and educator Bruner's three-level theory.

(2) Creative thinking and innovation theory

Cambridge innovation expert Edward de Bono's "Lateral Thinking Method"; Geieh Alt-shuller's intelligence theory, the father of TRIZ.

4. Conduct preliminary investment benefit analysis to determine the feasibility of the project. Innovation and Entrepreneurship Plan for Preschool Education Major 2

1. Introduction to Kindergarten

With the rapid development of our country’s economy and the improvement of people’s living standards, preschool education has become more and more popular among people. Attention has been paid to the rapid development of kindergartens. However, there is a big gap in early childhood education between urban and rural areas. In rural areas with relatively backward economy and culture, there are many problems in preschool education that need to be solved urgently. To this end, we plan to establish a kindergarten with modern educational concepts in the countryside.

The kindergarten is planned to be built at the junction of the villages in Yongnian County, Handan, targeting school-age children from surrounding villages so that they can receive formal education. We take Chen Heqin's "living education" as the concept, adhere to the principles of independent games, comprehensive curriculum, enjoyable education, innovative education and quality education, emphasize the role of games, pay attention to the cultivation of children's practical ability, and formulate teaching plans that meet the characteristics of children's development. , in order to achieve the purpose of "healthy growth and happy learning".

In order to enable children to grow up healthily, our kindergarten has launched a new form of "home cooperation" - "Mom Classroom", so that parents of young children can understand the laws and characteristics of children's development and provide children with good growth. space; make full use of rural resources to allow children to contact nature and experience life; open parent-child classes to increase understanding and communication between parents and children; strengthen exchanges and cooperation with other early childhood education institutions and introduce advanced teaching methods; establish its own Websites and forums to get feedback from all aspects in a timely manner.

2. The current situation of preschool education and national policies

Currently, more and more attention is paid to education around the world, and preschool education is an important part of it. Preschool education in many developed countries has reached a high level, and my country's preschool education has also achieved certain development. Although my country's preschool education in big cities such as Beijing and Shanghai has a relatively high level, my country as a whole is still far behind developed countries. Our country's current problems in this area are mainly manifested in the following: the gap between urban and rural areas and the gap between east and west; the people's educational concepts are relatively backward, which increases the difficulty of implementing relevant national education policies; the state's financial support is relatively small; my country's preschool education There is a shortage of scientific research personnel; preschool education workers lack high-quality, sophisticated and top-notch talents.

At present, the problems existing in rural preschool education are mainly reflected in the following points:

1. There are few preschool education classes and large class capacity.

The current rural preschool education is still at a relatively backward level compared to the city. Although the number of kindergartens has increased year by year in recent years, preschool education classes are still very tight, and the class capacity is large and cannot take care of every child. development cannot meet the needs of rural early childhood education.

2. Management of primary schools

Nowadays, rural kindergartens mainly exist in the form of primary schools attached. As an affiliated kindergarten, it still adopts primary school-style management methods. Primary school leaders are not familiar with early childhood education business and do not pay enough attention to early childhood education, resulting in the slow development of rural early childhood education.

3. The quality of rural kindergarten teachers is generally low.

Some rural kindergarten teachers are drawn from primary schools, and some are recruited independently by schools. Most of them have not received professional training and lack professional skills. Due to the lack of corresponding early childhood education theories and methods, some teachers transferred from primary schools to kindergartens have a very obvious tendency to "nanny-style" care of children and "elementary-style" education in kindergartens. In order to reduce the cost of education, schools only hire some low-educated and low-quality teachers, and the training of early childhood teachers is only on paper. Very few rural preschool teachers are qualified as preschool teachers, which seriously affects the quality of rural kindergartens.

4. Family-type kindergartens

Family-type kindergartens in rural areas mainly adopt the "nanny-style" management method. The management method is unscientific and simply teaches children a few things. words, counting a few words, instead of developing children's intelligence and improving children's basic qualities of listening, speaking, singing, drawing and writing, which reduces the quality of rural early childhood education!

5. The education problem of left-behind children has become increasingly prominent

With the large surplus of rural labor force and the increasing number of migrant workers, most of the left-behind children are left unsupervised or supervised by the elderly. Education and mental health have not received enough attention, which has put forward greater demand for rural kindergartens and higher requirements for their quality.

6. Poor educational conditions

Due to poor economic conditions, rural kindergartens are small in scale and have simple facilities. The kindergarten space is small and the children do not have enough space for activities, which restricts their playful and active nature and limits the development of their personalities. Some classrooms are dark and humid, with poor lighting and ventilation conditions. There is no air conditioning in summer and no heating in winter. They cannot meet national standards, which directly affects children's vision and other healthy development.

Rural kindergartens do not have complete hardware facilities. Some kindergartens do not even have simple teaching aids such as electronic keyboards and tape recorders. They lack basic recreational facilities and cannot achieve the goal of "enabling children to develop physically, intellectually, morally, and aesthetically." harmonious development". At the same time, child care work in rural kindergartens is very backward.

7. Parents have backward educational concepts

Most rural parents only care about their children’s physical health and create a better material environment for their children, but do not pay attention to their children’s psychology and lack of communication with their children. spiritual dialogue. One-sided belief is that education is only the responsibility of teachers, and there is a lack of family education for children. There is very little communication between parents and teachers. Even if there is communication, they simply inquire about the children's grades and performance, and do not pay attention to the children's psychological growth. Parents and teachers in kindergartens with school buses have even less communication. At present, most rural kindergartens do not organize parent discussions and do not create conditions for home-based cooperation.

Due to their own limitations, parents still use traditional education for their children. Some parents even interfere too much in kindergarten education, making the education methods of some early childhood education institutions elementary-style.

Serious impact This has led to the development of my country’s early childhood education in the right direction.

8. Lack of safety guarantee

Most kindergartens have substandard sanitary conditions. For example, the tableware is not disinfected in time, which cannot guarantee the food safety of children. All health care and childcare work in kindergartens are done by teachers alone. Due to the limited knowledge and energy of teachers, it is impossible to take care of every child. There are no scientific recipes in kindergartens, and the children's meals are unsatisfactory. Most kindergartens only feed children cheap meals such as steamed buns, noodles, and salty soup every day. Some kindergartens do not allow children to eat enough. They cannot provide sufficient nutrition for the growth of children, which seriously affects the children's health. of normal development. Innovation and Entrepreneurship Plan for Preschool Education Major 3

As people pay more and more attention to children’s education issues and the number of migrant workers in cities increases, children’s education issues have become a concern for most migrant workers in cities. They are worried that they cannot bear to leave their children in their hometown, but they have no money and are not qualified to go to kindergarten in the city. Therefore, judging from the current situation in our country, opening a private kindergarten is a promising entrepreneurial project.

1. Project Market Assessment and Prospect Forecast

Xuzhuang Village, where I live, is located at the urban-rural fringe of Tianjin and is a village and town with rapid economic development in Dongli District. The settlement of the new Wenzhou City and the prosperity of logistics and distribution have caused the village's migrant population to grow exponentially in the past two years. After collecting information and investigating, I found that the average daily flow of migrant population in the village is about 30,000, and the village has about 1,800 permanent residents. Among them, there are about 500 preschool children. Such a strong customer team provides a market for the kindergarten I will open. As national policies now support the development of urban and rural economies, the village is in the midst of an investment and development boom and will have a lot of room for development in 5-10 years. The market for kindergarten target customers will also increase rather than decrease. If it were not for its own management errors, the market would not have declined.

2. Target customers and market share. The target customers of the kindergarten I open are targeted at preschool children.

Children under the age of two will not be considered at the initial stage of establishment. Due to the limited initial conditions for the opening of individual kindergartens, the number of teachers is limited. Children under the age of two are slightly poorer in terms of language, movement, and self-care abilities. Therefore, the care responsibilities and risks increase, and the ability of individual kindergartens to withstand risks is limited. With the development and growth of kindergartens, kindergartens can be considered in the future. Accepts infants and young children under 2 years old. Kindergarten students mainly come from the following three groups:

1. Low-income families: The minimum fee for state-run kindergartens is more than 400 yuan, and some are as high as 1,000 yuan. After excluding daily expenses, these low-income families cannot afford to send their children to state-run kindergartens for education, so they will choose individual kindergartens with relatively better conditions and moderate fees.

2. Migrant population engaged in traders and migrant workers: The parents of these children leave early and come home late all day long. They are busy with business and have no time to take care of their children. The designated pick-up and drop-off points for state-run kindergartens cannot meet the requirements of these parents. I can open an extended service at a low fee and absorb some of these young children.

3. Dual-income families who often work overtime: These families hope that their children will succeed and their daughters will succeed. In the minds of this generation of parents, it is stronger than any other generation. In order to let their children receive a good enlightenment education , many parents have spent a lot of effort, but due to various conditions, not every family can send their children to formal state-run kindergartens for education. Opening individual kindergartens, working hard on educational features, hygiene, and safety, and handing over certain expertise will definitely attract many parents.

At present, there is one primary school in the village with two preschools; one individual nursery, which costs about 100 yuan, and two individual kindergartens, which charge between 150 and 170. None of them have The certificate, health conditions and teaching quality are not very good; if the kindergarten I run wants to gain a foothold, it must be better than the existing kindergartens in terms of services, prices and standardized teaching. It must be well-run and able to occupy 20-30% of the share, or higher.

3. Marketing plan and risk assessment

To run this kindergarten well, it must have its own characteristics and provide various services to distinguish it from other kindergartens. At the same time, we must make good use of the right time, location, and people.

1. Service items and prices. In order to meet the needs of different parents, kindergartens offer day care classes, daycare classes, pick-up and drop-off services, extended services, abacus and mental arithmetic specialty classes, etc.

2. Site selection. In addition to diversifying services, location selection is also critical. The prominent location and safe surroundings are also important factors that attract parents. The kindergarten I run is located on the first floor of the hot spring apartment in the center of the village, close to the central street. The environment in the area is good, the property management is standardized, and it is safe and reliable. At the same time, choosing the first floor will not only facilitate the entry and exit of parents and children, but also avoid the danger of children climbing up, and will not affect the lives of residents upstairs.

3. Promotional means. How to attract parents and children to be interested in kindergarten? Taking some necessary promotional measures will also yield unexpected gains.

For example, using people and means to promote with familiar neighbors to increase influence and trust; hanging enrollment advertisements in conspicuous places on the block all year round and printing business cards; uniting with the local Women's Federation to win support can effectively increase the credibility of the kindergarten. ; Take advantage of Children’s Day, New Year’s Day and other holidays to distribute vests, small prizes, etc. with the name of the kindergarten on them to children for free. Using the above promotional methods requires a small investment, but is very effective in attracting parents and expanding visibility.

4. Standardize teaching. To open a kindergarten individually, you must obtain a kindergarten license. For kindergartens operating without a license, the credibility will be greatly reduced in the minds of parents. With a kindergarten license, both kindergarten and children will be protected and parents will gain their trust.

5. Business risks and avoidance. No matter what kind of business you are engaged in, there will always be business risks. This risk comes not only from competitors and economic changes, but also from the business itself.

The kindergarten itself serves young children. This group of people is a special group of people who are incapacitated and need meticulous care and attention. The most important things for kindergartens are sanitary conditions, accident prevention and disease prevention. If these three tasks cannot be done, no matter how good the teacher is, his credibility will be questioned and the kindergarten will be easily destroyed. On the contrary, if these three tasks are done well, parents' trust will be gained, and the kindergarten will be half successful. Due to parents' praise and promotion, the number of children entering the nursery will gradually increase.

Risks from competitors. If we can work hard on price, kindergarten features, and teaching quality, we should be better than our competitors. The key is to strengthen the management of kindergartens themselves.

IV. Prospect Planning

I believe that opening a kindergarten cannot be equated with a family nursery that takes care of children. Although the sparrow is small, it has all the internal organs. Although individual kindergartens cannot match the conditions of state-run kindergartens, they must learn from state-run kindergartens in terms of classroom layout, personnel arrangements, teaching plans, etc., and establish and improve kindergarten safety systems, health systems, pick-up and drop-off systems, work and rest systems, etc. A series of systems such as arrangements, nursery staff system and so on.

For example, according to the market survey and evaluation I did earlier, coupled with the quality and characteristics of the kindergarten, it should not be a problem to reach 70-100 children within one year. The kindergarten I opened opened in June. In the first three months, it may have suffered losses. As the kindergarten gradually gained experience and gained better credibility, and parents gradually recognized it, the kindergarten would soon turn losses into profits.

Within 2-5 years, the kindergarten will mature. As the number of children increases, the kindergarten can be expanded, branch kindergartens or chain kindergartens can be opened in other villages, and specialty training programs can be added. It not only expanded the kindergarten operation, but also solved the employment problem of many unemployed women.

5. Personnel Organization Structure

In the early stage of the kindergarten, it is planned to recruit three classes: large, middle and primary schools, with 3 class teachers, 1 childcare worker, 1 cook, 1 1 driver and 1 garden director.

6. Opening costs and financial evaluation

To open such a kindergarten, it is best to invest alone, not to form a partnership, so as to reduce the trouble of cooperation and affect the decision-making of the kindergarten. Before preparing to start a business, first predict the upfront investment. In terms of investment, it is divided into fixed asset investment and current asset investment. In order to facilitate a clearer accounting of input costs.

It’s not enough to just calculate the upfront investment costs. We also need to make a sales revenue forecast and cost plan so that we can clearly understand the profit and loss breakeven point and prevent us from investing blindly. The kindergarten I run opens in June, and that can predict the sales revenue for the entire year until next May. In the early stages of opening, if publicity and enrollment can be done well, it is expected that there will be 50 people in the first month of operation. As the kindergarten starts and grows, the number of children will gradually increase through parents' recognition, referrals and publicity.

It should be noted that more than 90% of kindergarten students are children of migrant workers. During the Spring Festival in February, migrant workers return to their hometowns, which will greatly affect the number of children. Therefore, kindergartens have a holiday in February to avoid expenses such as wages and raw materials and reduce losses for the month.

In addition, the kindergarten I run solves the problem of enrolling preschool children. It is regarded as a welfare enterprise and is exempt from all taxes and fees.

Having sales forecasts and cost plans is not enough. The operation of the kindergarten requires cash inflows and outflows every month. In order to ensure that the kindergarten will not be stretched at any time and maintain sufficient motivation at all times, It is necessary to have a cash flow plan.

Through sales forecast and cost planning, a profit of more than 26,000 yuan can be achieved in one year, and the investment can be recovered in more than two years; through cash flow analysis, by the end of the year, more than 50,000 yuan in cash can be accumulated , This can ensure that the kindergarten's development next year will not be stuck in funds, and can also be used for the planning and development of the kindergarten.

VII. Sources of Funds

Based on the above analysis and prediction, opening such a kindergarten requires about 65,000 yuan of start-up capital in the initial stage. Personally, in the early stages of running a kindergarten, I can still afford the opening expenses myself, and I don’t want to borrow money from relatives or friends for the time being. I now have a savings of 70,000 yuan, which I have saved for the past few years of work and unemployment compensation. If I set aside 5,000 yuan, plus my wife’s monthly salary of 1,000 yuan, my life in the first few months will be no problem. I can save rent by using my existing building as a business venue. Kindergarten fees are collected in advance and there is no credit account, so that there is enough working capital every month to meet expenses. If the kindergarten operates well, I will expand the kindergarten operation in two years. With experience and confidence in running a school, it will be easier to seek help or borrow money from relatives and friends if you have financial difficulties when expanding the school.

Doing anything requires persistent determination and perseverance. I will definitely study hard. Even if I still feel the lessons, I can provide convenience for my children while also realizing my entrepreneurial dream. ;