? Management leader Tom Peters said: "The rule of survival in the 21st century is to build a personal brand."

What is a famous brand? I have a definition, which is to sell more, sell faster, sell better, and sell more expensively than others.

If you just sell a large number of products without selling them at a high price, then you are not actually a famous brand. What's behind the brand? It's a story. A brand is not just a trademark, but also a moving story.

In the war years, it depends on how many troops you have; in the Internet era, it depends on how many fans you have. The shape of consumers has undergone tremendous changes. Now the world is dominated by those born in the 1980s and 1990s. You need to understand what current consumers think? What are their needs? What is the most profitable business model in the future?

It is C2B, what is C? C is the personal brand, and B is the business brand. Therefore, behind a successful brand is the founder of the enterprise.

What is a good brand? It can be extended, it can have passive income, it can have diversified income, and it can innovate business models.

How to build a brand? The first one is labeling and positioning.

The second is that brand means trust. If a brand wants to convince others, it is not just selling out and boasting, it must find a third party to endorse it. Let the big names come out to help you stand up and endorse you.

The third one is called brand storytelling. There is a story behind the brand, and consumers will remember the story more easily. If you want to learn to tell stories, how can you tell them if you don’t have a story?

Gold foil, sugar daddy, what is gold foil? The Buddhas in the temple are all made of clay or wood, and are gilded layer by layer to finally become a golden Buddha.

So how to build a personal brand in the Internet era?

First of all, you must be famous in the industry and become a professional. Even if you are a shoe shiner, if you win the national shoe shine competition, you will not have to worry about food in your life. Worried.

The second one is called forum audio. That is, you have to constantly attend various forums and let others hear your voice.

The third one is to become an opinion leader, which means your authority in the industry.

The fourth one is called media diversion, which means you need to use the media to convert fans into your customers, and you need to have conversion tools.

So what will the future of marketing look like? It is O+O, the integration of online platforms and offline platforms must be integrated with each other. That is to say, all your marketing and all sales activities are moved online, including your experience, purchase, information, attention, import, how to search and optimize SEO, how to use SNS as social media, how to make mobile AP, and how to make group purchases. , how to group buy, this is all skillful.

Brands must adapt to the new concept of wealth, from value, market value to valuation. In the past, it was based on how much money your company had, but now it is based on how much you are worth. This is to grasp the wealth of the future.

Ingratiating thinking is not Internet thinking. What is ingratiating thinking? It just allows consumers to buy cheap things. What is Internet thinking? Premium prices allow consumers to buy expensive things.

There are only cheap things in the world that cannot be sold, and there are no expensive things that cannot be sold.

So what do we need to do? You need to use practice to build yourself into an increasingly valuable brand.