In the 1990s, in order to seek development, Hongqi Shopping Mall set up a direct-selling shopping mall of Hongqi Shopping Mall Wholesale Company with a forward-looking vision, and opened it to major communities, becoming a rare community supermarket chain at that time. 1972 Cao, an employee who entered hongqi mall, became the manager of hongqi mall wholesale company. This internal wholesale department, which does not have the qualification of an independent legal person, accounts for more than 80% of the sales, profits and taxes of the whole shopping mall.
In June, 2000, under the leadership of Cao, Hongqi Shopping Mall Wholesale Company was separated from Hongqi Shopping Mall and restructured, and a private Hongqi Chain Co., Ltd. was established separately.
In March, 2002, Hongqi Chain Co., Ltd. successfully registered related categories of "Hongqi" trademarks. At the same time, it was rated as a famous trademark in Chengdu and a famous trademark in Sichuan Province.
In May 2004, Hongqi Chain Co., Ltd. sent a lawyer's letter to Chengdu Hongqi Shopping Mall Group Co., Ltd., demanding that it stop the infringement of Hongqi trademark and make economic compensation for its trademark infringement. The notice issued by Hongqi Chain to the supplier stated that "Hongqi Chain is the only legal user of the' Hongqi' trademark". Cao said firmly, "Chengdu shopping mall can only have one' red flag'. The use of trademarks is not based on the formation of history, but should respect the law. "
In March 2005, Hongqi Chain Co., Ltd. acquired Chengdu Hongqi Shopping Mall (Group) Co., Ltd..
20 10 on may 20th, Chengdu hongqi chain co., ltd was formally established.
On April 20 12, the online shopping mall of Hongqi chain was launched.
20 12 On April 23rd, the online shopping mall of Hongqi chain was officially launched.