1. Geographically, Xianke is a product of Shenzhen Pioneer Technology Co., Ltd., and Xinke is a product of Changzhou Xinke Technology Co., Ltd.

2. The brand's popularity and history are different. The brand of Xianke came out earlier than that of Xinke, so it has a certain reputation and recognition in the market. In contrast, Shinco brand has a short history, but its quality is also very good. It has been ranked among the top 100 electronics companies in China for 14 years. Both of them were rated as well-known trademarks in China.

3. In terms of product range, Shinco has diversified product lines such as LCD TV, computer TV, DVD, GPS navigator, MID tablet computer, DVB-T, network player, three-in-one high-definition intelligent terminal, voice recorder and multi-audio. But the new branch is mainly ordinary audio products, and there is no high-end audio specifically for enthusiasts.

4. Their market performances are also different. Xianke is a brand-name electrical appliance, and its electronic product quality is generally considered to be better than that of Xinke, and its reputation is relatively better.