This issue has indeed attracted much attention from the outside world. Usually the victims will sue to the court, and the result is to change the sign. Even if you lose money, the amount is not too big. West Sichuan Bazi is a well-known catering company in Sichuan, and some people even come here because of its reputation. In order to ensure quality, the company did not expand blindly, and the number of stores was not large.

The company noticed this situation and has sued 36 copycat stores since 2019. Naturally, it won the case without any surprise. Most merchants changed their brands, and some were forced to do so by the courts. However, some catering companies still "don't boil dead pigs with boiling water" and continue to operate under the banner of "Western Sichuan Bazi".

However, there are many similar restaurants in the market today, some like "Li Kui and Li Gui". It ruins the reputation of the company and leads to a significant reduction in the commercial value of the company's brand. It is really a headache for the original creator.

The main reason why this phenomenon is so rampant is that the cost of infringement is not high. Competition in the catering industry is fierce. There are many stores on one street. Some merchants may resort to famous brands in order to make money quickly. This is the fastest way to increase your popularity and make money quickly.

Nowadays, catering companies have a strong awareness of rights protection. If they find that they have been infringed, they must take legal measures to safeguard their legitimate rights and interests. For example, administrative and judicial procedures are used to protect rights. The Trademark Law stipulates that the maximum statutory compensation amount is increased to 5 million yuan. For some people, it has a strong deterrent effect and, to some extent, reduces the probability of such cases happening.

There have been many lawsuits over trademarks over the years. For example, Haidilao sued Hedilao for trademark infringement, which attracted much attention from the outside world. Hedi Lao Restaurant is located in Yuhua District, Changsha City. It was established in September 2018 and specializes in Hunan cuisine. In fact, the operations of the two restaurants are not the same. The hot pot in Hedi Lao is made from fish bones and the fish fillets are boiled in the pot. In the end, the court adopted Hedilao's opinion and ruled that Haidilao lost the lawsuit and did not constitute infringement.