Statement 1: Apple is a symbol of wisdom in Greek mythology. Adam and Eve became thoughtful after eating apples. Now it is extended to the unknown realm of science and technology. Apple's logo is a bitten apple, which shows their courage to march into science and explore unknown areas. In deciding to adopt the name "Apple," the founders noted the unconventional nature of their brand. The name of a fruit - its visual symbol is a partially eaten apple - has no significant meaning, yet the choice demonstrates its values ??- a refusal to deify computers. Apple is a pioneer in the relationship between man and machine. People will no longer worship or fear computers, but regard them as entertainment. The brand name therefore corresponded to the original idea which later became increasingly evident - a new standard had been established. Statement 2: Why does Apple use a mutilated apple as its logo? Could it be that the bitten apple really commemorates Alan Mathison Turing, the father of computers? Turing has made many contributions to the development of artificial intelligence. For example, Turing once wrote an article titled "Can Machines Think?" "Can Machine Think?" paper, which proposes a test method for determining whether a machine is intelligent, the Turing test. So far, there are trial competitions every year. In addition, Turing's famous Turing machine model laid the foundation for the way modern computers work logically. The persecution of Turing because of his homosexuality ruined his career. In 1952, his same-sex partner and an accomplice broke into Turing's house and committed theft. Turing called the police for this. But the police investigation resulted in him being charged with "obvious indecency and sexual inversion". He pleaded no contest and was convicted. After the famous show trial, he was given two options: jail or hormonal therapy. He opted for hormonal injections, which he continued for a year. During this time, the medication produced side effects including continued breast growth. Turing died in 1954 after eating an apple soaked in cyanide solution. (It was said that he died after one bite~) Many people believed that his death was intentional and ruled that his death was suicide. But his mother strongly argued that his death was an accident because he accidentally piled up a lot of chemicals in the laboratory. Turing Turing was 42 years old. In order to commemorate him, scientists established the "Turing Award" in 1966 by the American Computer Association. The highest award to become a computer scientist. Later, a young man in California started a company in memory of Turing, and the company's logo was the bitten apple that Turing was holding when he died. This company is now the famous Apple Company, and that company The young man is Apple's first CEO Steve Jobs. Thoughts: In September 2009, British Prime Minister Brown apologized to Alan Turing, the genius mathematician, cryptographer, and founder of computer science. Turing was forcibly "treated" because he was a homosexual. After being forced to inject a large amount of estrogen, he could not bear the humiliation and committed suicide by eating an apple contaminated with potassium cyanide. There was half an apple left on the table when he died. 42. Jobs, a fan of Turing, named the company Apple and used a bitten apple as its logo. This is a very good story and very emotional. But I still had some doubts about its authenticity, so I couldn't help but investigate it. Turing’s name is known to all students studying computer science. Little is known about the cause of his death. Since the British Prime Minister has apologized, let's believe it is true. The apple logo with a bite taken out has always attracted people's attention and discussion. To connect it with Turing, it is Enigma, a British film shot in 2001 about the intelligence war during World War II. The first time Apple used this famous LOGO was when it launched the Apple II in 1977. It was designed by Rob Janoff of the Regis McKenna advertising agency to represent the acquisition of knowledge. The earlier Apple logo was Newton sitting under an apple tree. So if you want to associate Apple with a person, it should be the more famous Newton, not Turing.

Three: The early logo of Apple Computer Company is little known: ① In the middle is a pattern of Newton sitting under an apple tree and reading; ② There are streamers wrapped around the top and bottom, with the words Apple Computer Co written (it was not listed at the time, so Co. was used instead of Current Inc.); ③A short poem by British poet William Wordsworth is used on the outer frame. Indeed, it is full of romance. At Apple you will always be far away from machines and always full of humanity and humanity. Such a logo was designed by a man named Ron Wayne, who was almost the first person to join Apple besides the two founders. However, the Newton logo took only a short time. JoBS felt that the logo was too complex and difficult to copy and spread, so he appointed Rob Janov, art director of the public relations firm Regis McKenna, to redesign a better logo. So Janov started making a black and white silhouette of an apple, but he always felt that something was missing, "I wanted to simplify the shape of the apple, and taking a bite on one side - a byte, Right, in case the apple looks like a tomato," Janov explained. Javov then added six colored, horizontal color bars. The original design had thin black lines separating the different color bars to reduce imprinting problems during printing, but JoBS did not agree with this suggestion. This completed the colorful Apple logo we know today. Everyone who sees the Apple logo can’t help but ask: Why was the apple bitten? This may be exactly what the people who designed the Apple logo wanted to achieve. ①The bright colors give people vitality and vitality; ②The bitten notches arouse people's curiosity and questions; if you want to know the taste of apples, you have to taste them yourself, right? ③The English word "bite" has the same pronunciation as the computer's basic computing unit, byte; it is said that designing this logo cost Apple a lot of money. Apple's former president Michael M. Scott called it "the most expensive bloody logo ever designed" ." The specific number has not been verified by the author. Four: Almost every book about logos and brands will mention the Apple Computer LOGO. In fact, Apple's earliest LOGO was a picture of Newton sitting under an apple tree and reading, with streamers wrapped around it and the words Apple Computer Co. (it was not yet listed at the time, so it was called Co. instead of the current Inc.). The frame uses short poems by the British poet William Wordsworth: Newton... (Newton) A Mind Forever Voyaging Through Strange Seas of Thought In the ocean) ...Alone (lonely) Back then, an apple fell from the apple tree and hit Newton on the head. Newton realized the law of universal gravitation. He started by studying the motion of the moon around the earth and explored the law of gravity. He not only conceptually affirmed the identity of gravity on the earth and the gravity between celestial bodies, but also based on Kepler's three laws, using his mechanical achievements and calculus, It has been theoretically proven that gravity is inversely proportional to the square of distance. Newton spent 21 years from beginning to study the law of universal gravitation (166) to finally publishing it in "Mathematical Principles of Natural Philosophy" (168). The law of universal gravitation reveals the laws of motion of celestial bodies and is widely used in astronomy and space navigation calculations. However, this Newton logo was too complex and difficult to copy and spread, so it only took a short time. The second Apple logo was designed in 1977 by Rob Janov, art director of the public relations firm Regis McKenna: a picture of a bitten apple. Many people who see the Apple logo can’t help but ask: Why was the apple bitten? This may be exactly what the people who originally designed the Apple logo wanted to achieve. In English, “bite” has the same pronunciation as the computer’s basic computing unit, byte. Mao Zedong said: “If you want to know the taste of pears, you must taste them yourself.

"A pastel-colored, bitten-out apple shows the intimacy of You can own your computer. The bitten-out apple also proves its values ??- refusing to treat computers as Deification. Apple was a pioneer in the relationship between man and machine, and people would no longer worship or fear computers, but regard them as entertainment. Therefore, the brand name was in line with the original idea that became increasingly obvious - one. A new standard has been established. The bitten apple is still a kind of imperfect beauty, just like the broken-arm Venus. It is a world-famous sculpture masterpiece of the late ancient Greece. Discovered in a cave on the island of Milo in the southern Aegean Sea, it has long been regarded as the most beautiful Greek female statue ever discovered, no matter which angle the viewer looks at it. Feeling: solemn charm. What is particularly surprising is that although the goddess's arms have been lost, it still makes people feel a kind of incomplete beauty. Although many people have reshaped her arms according to their own speculations, they still remain the same. If she feels uncoordinated, it is better to leave her with two arms, so she is famous as the "Beauty God with Broken Arms". It is said that Venus's missing arms give people a broad space for imagination and endless feelings of beauty. The original design of the Apple brand logo is a complete apple, but no matter how you look at it, it looks like a tomato. Perfect is not necessarily beautiful. If it is too neat and complete, it will look dull, and if it is slightly incomplete, it will make people feel natural and beautiful. Vividness adds vitality to this traditional and simple thing. This is the "coexistence of reality and reality" in artistic creation and aesthetic activities. In Western semantics, apple is not a simple fruit, but a fruit in the general sense. The Fruit of Wisdom. There is a passage in the Bible where the snake told Eve: "If you eat the fruit of the tree of knowledge, you will find the difference between good and evil, and you will be like God. God will not let you eat it for this reason." This fruit. "Adam and Eve became thoughtful after eating apples, which is now extended to the unknown realm of science and technology. Apple's logo is an apple with a bite, which shows their ideal of bravely marching into science and exploring unknown realms. 50 years ago Jazz performers travel to various cities and towns in the United States to perform and earn money. Their favorite city is New York, because there are the most jazz fans here and they can earn the most money. These early jazz musicians brought everyone in the United States. Towns are depicted as apples on a tree, and they call New York the Big Apple. There are so many apples on the tree of success, but if you pick New York, you pick the biggest apple! A popular dance in New York is also called the "Big Apple". It was not until 20 years ago that city officials began to develop tourism. In fact, New York is not rich in apples. On the streets of New York, a big apple can be seen everywhere, just as a street scene. It is made of various materials and decorated with different patterns. This is the best way to remind people of this feature. The fun-filled Apple computer quickly became available on the market. The first choice for consumers who value individuality, this playful LOGO is in sharp contrast to the serious PC camp under the Intel portfolio. Users even use this LOGO to find people who share the same values ????as them. Of course, they and others. Apple has also formed a close relationship. In 2003, Apple changed its logo, replacing the original colorful apple with a translucent, metallic silver-gray LOGO that looked more three-dimensional. Fashion and cool (cool) are also in line with Apple’s two most influential products, itunes