What can I learn from the media platform?

Based on my own learning experience in the self-media course, I have a deeper understanding and cognition of self-media knowledge and gained a lot. Simply share with you some dry goods and some tips for self-media operation to avoid into the pit.

1. What is self-media

1. Traditional media: newspapers, magazines, radio and television

2. New media: Internet media (Netease, Sina, Sohu Youku, Iqiyi Tencent Video, Weibo, WeChat)

3. Self-media can be understood as its own media. In the era of mobile Internet, everyone is a media, and can publish content anytime, anywhere, and there is a network.

There are (Tik Tok WeChat video number Xiaohongshu, today's headline, blah blah blah) self-media platforms.

Individuals and enterprises can provide users with live video, graphic and audio services through self-media platforms. The characteristics of self-media are interactive, two-way, diversified and extensive.

Second, how to make money from the media

1. Traffic equals money

3. Seven ways to make money: Wow, no.1, no.1, no.1, no.1, no.1, Zhihu Video) There are platforms for kites without advertisements (Tik Tok, Aauto Quicker, Xiaohongshu). All platforms with advertisements are videos in progress

② Business orders, trading platforms and private orders

③ Goods, live videos with goods, pictures with goods, and

④ Live broadcasts with rewards < Deal and sell goods in a certain closed space

⑤ platform incentive: there is a platform activity, and the manuscript is posted and announced

Third, the purpose of making short videos from the media

1. Work empowerment: boss executives, drainage, promotion of brand incentive content e-commerce sales channels. Ordinary employees, drainage for industry 1 as a preparation for future entrepreneurship.

2. professional operation

3. freelancing: the direction is the creator, online celebrity, the main blogger

4. Part-time income

4. Short video type field

Patiently understand each content form, first be a qualified audience, fans and users, and read more content

1. Time length:

①. Let users reach the climax in a short time)

② Middle video (within 1 to 3 minutes, there is a watermelon video that bilibili looks good, the video has a threshold, and it has certain professional ability and production ability), which is more friendly to newcomers

③ Long video (more than 3 minutes, like Youku, iQiyi, Tencent video, with high threshold)

2. Press production: < Chen lianren is not easy)

b, technical (the masterpiece is the gyro that emoko says the car is burning)

c, lecture (representing Weichen Finance and Economics, looking at the economy from a distance)

d, vlog (representing vlogo with wheat, and Xiaomi log's brother-in-law loves cookies)

e, multi-machine precision cutting (Jing Hanqing fights with Xiang Xiang) Chen Xiang 6: 3)

g, evaluation type (dad evaluation, fake king) H goods category

(Ye Gongzi, bankrupt brother and sister)

② Second creation category:

Re-creation with other people's video works, no need to shoot videos yourself

a, explanation

There are movies: (representative of poisonous tongue movies and old myths movies.

Great popular science: (there is a global archives, and the wizard's financial camouflage tiger)

History: (the history of Qing Dynasty says that Xiao Zhu's history class explores the history)

b, mixed cutting

(the breeze is safe in the harbor circle, and mixed cutting is good)

c, inventory (there are random inventory of giant sad peas)

d, dubbing category. [Funny dubbing 1 Xu Du bar]

e, screen recording: the course tutorial does not show up for screen recording

For example, excel is a self-taught animated video, and the hand-drawn video (you don't have to shoot the video yourself, for example, the history lesson of Qing Dynasty, Xiao Zhu, is an exhaustive strategy, and the thinking time is deep)

③ Domain classification:

1. Pan-entertainment: a large flow, but. Funny cartoon talents imitate lip-synching vlog)

2. Vertical field: small traffic, but valuable traffic (including technology, automobile, finance, digital, workplace, military, fashion, international tourism, parenting food, history, furniture, sports, education, agriculture, rural areas and farmers)

5. What platforms can we make from the media

1: one. Whoa, whoa, whoa) Short video (Tik Tok, Aauto Quicker, WeChat video number)

② A platform with operational value, the short video has a little red book, the middle video has a hundred numbers of Zhihu, and the iQiyi number

③ A foreign high-quality platform: the middle video has (YouTube) and the short video has (TikTok)

④ Revenue: Tencent Penguin, which is divided by advertisements and distributed by content (. Weibo from the media, video number, enterprise size must be done, newcomers do not recommend it.

⑥ voice self-media platform: Himalayan and litchi FM

⑥ small platform, Netease number, a little information, interesting headlines, Sohu number.

VI. Algorithm recommendation

Decentralization, and it is fairer for the machine to decide what works to recommend to users. Newcomers have the opportunity to make explosive videos, which are widely adopted by media platforms.

Recommendation process:

1. Send content-review-pass without violation. Approval means that the content is qualified, not high quality.

2. The title introduction type of the system calculation content, etc. Then calculate the user's gender, age, hobbies, browsing historical environment, regional models and so on. Then match with the user according to the calculated content.

3. cold start: after calculation, it is recommended to a small number of users, and it will be recommended to fans first, usually above 1. The account is abnormal, and most video recommendations are zero or less than 1 or very few. The prescription is generally 1 to 2 days, and the longest is 9 days.

4. evaluation and calculation: the feedback from users is good, so continue to recommend. User feedback is poor, not recommended or less recommended.

5. attenuation: stop recommending or reduce recommending similar users, and after a period of time, similar users become less and less due to the change of user behavior characteristics. Life lasts 2 to 3 days, and the longest possible week is 9 days.

VII. Video sizes of different platforms

1. Medium video,

horizontal video is mainly in watermelon video bilibili,

the size is 16: 9

reaching 192x18p2k/4k/72p

2. Short video, mainly including Tik Tok, WeChat video number, Aauto Quicker and Little Red Book.

to reach 18*192p

the minimum is 72x128p

Note: WeChat video number also supports 192*18p

horizontal video can also be sent to Tik Tok, and these platforms have WeChat video number

VIII. Content positioning

1. Think about three issues:

①. Differentiate)

② Watch the beauty videos and pay attention to my fans. If you send a historical video, will they be interested (you can't send everything, you have to operate vertically and only do one field)

③ With so many works of the same type on the platform, why does the platform give me traffic (the content is recognizable, which can help the platform retain users and make money)

2. Film and television commentary,

by region: Hong Kong drama, Korean drama, American drama and domestic drama,

by classification, it can be divided into: science fiction, martial arts, emotion, love, military, commercial warfare, palace fighting, suspense, inspirational, Machiavellian, spy war, etc.

by classic old dramas, it can be divided into: Zhen _ Chuan, Tianlong Babu, Huanzhu. IP vertical.

according to style: funny, different perspectives, popular science).

Differentiate recognition (design slogan to make people remember you, BGM, copywriting, editing) Pay attention to more than ten creators in the same field to learn and analyze, and find the target author

3. Positioning

What are the characteristics of the content

How to reflect the directness (name, avatar, introduction, let users read your name, introduction, avatar, I know your account location)

IX. Account avatar

1. According to the content location

2. Forbidden area: QR code, regent, contact information, other platform information, copyright picture

3. Principle: it is consistent with the content location and has high recognition, so that fans can easily remember you. Don't change your avatar frequently, fans will not find you.

4. Avatar: personal picture (self-portrait, image photo, PS beautification of life photo)

5. logo design, company logo, text avatar, product avatar

1. Name-related, according to content positioning

1. Newcomers don't have to be too entangled, and most platforms support changing it more than twice a year. If you are strong enough, Take any name

2: Eight naming principles:

a, non-marketing (such as so-and-so slimming tea)

b, making it easy for people to find you (don't add special symbols, English names should be simple)

c, it's easy to remember you (simple and short, excluding uncommon words and foreign languages)

d, three consistences. For example, Ming, Sun and Moon)

f, not high imitation (don't imitate other authors' names)

g, don't break into the forbidden area (exaggerate publicity, such as the best mask, the first furniture brand in China. Involving politics, other people's trademark company name, vulgar and immoral, unqualified socialist harmonious values)

h, consistent with account positioning

3. How to name it:

a, vertical domain

nickname+domain: such as poison tongue movies, wizard finance, Tiger Brother talking about cars,

description+domain: if you teach you to learn interviews with your heart, car. President

b, local number

region+nickname: Guiyang Eddie Peng Yuyan, Shuzhong Taozi Sister

c, personal IP

real name: Li Ziqi, Hu Xijin.

The strongman is designed with a large head size, and the stars

have stage names such as Grandma Pan, Grandpa Li Er, Grandpa Zhou

d, and Pan Entertainment