Huawei's smart terminal layout, in addition to the well-known Huawei mobile phone, Huawei smart wearable device is also a very important part, and Huawei smart watch is a typical representative. And with the innovation in appearance and function, the global shipment of Huawei smart watches in 221 is second only to Apple, ranking second in the world. But it is such a business that Huawei is proud of, but it has attracted Sony's prosecution. Let's take a look at what happened.
in 215, Huawei submitted trademark names such as "Huawei watch GT3" and "Huawei watch GT5" to the European Intellectual Property Office (EUIPO) to lay out the long-term development of Huawei's smart watch business in Europe. At that time, although Sony did not directly sue Huawei, it is reported that Sony did not welcome Huawei's naming method.
In 216, Sony made a comprehensive evaluation of Huawei's application for the name of "GT", and thought that this infringed the trademark name right of the company's well-known game IP "GT Racing", which was easy to mislead the mass consumers and was not conducive to the company's long-term development. GT Racing is a well-known racing game released by Sony on its own game console platform PlayStation. As a result, Sony launched its first lawsuit against Huawei in 216, demanding that Huawei stop naming smart watches after "GT".
In 218, Huawei released the smart watch watch GT.
in June 221, Huawei launched the first smart watch Huawei Watch 3 equipped with HarmonyOS system. Although there is no new product in GT series, according to the time, Watch GT3 is already on its way.
in August, 221, Sony filed a lawsuit against Huawei for the third time over the trademark dispute of "GT". Sony insists that it has the ownership of the "GT" trademark. Although there is no conclusion yet, Sony will never give up.
on September 27th, 221, Huawei submitted several trademark applications for "watch GT3", "watch GT5", "watch GT8" and "watch GT1" to the UK IPO. The reason for submitting the application again is that Britain has now left the European Union, which is conducive to maintaining the initiative in the British market.
Huawei also has its own understanding of Sony's many lawsuits. First, Huawei's watch GT belongs to the field of smart terminals in trademarks, while Sony's GT belongs to the field of games. The trademark classification of the two is obviously different. Second, the GT name is not exclusive to Sony, and similar uses include Nissan's "GTR".
Niu Niu believes that Sony's lawsuit against Huawei is nothing more than to limit the development of potential competitors and build protective barriers, which is understandable to some extent. But as far as Niu Niu knows, there are many products with GT names, such as automobiles, electronics, games and so on. I wonder if these companies will tremble when they hear that Sony is suing Huawei.