Lego is a brand name, Lego (toy).

Lego (English name: LEGO) is a toy manufacturer founded in 1932 and headquartered in Denmark. In 1949, the first Lego plastic building block toy came out; in 2018, it ranked 91st in the 2018 list of the world's top 100 most valuable brands released by the American "Forbes" magazine. In the same year, it ranked 91st in the 15th Top 500 World Brands rankings. Ranked 98th on the list.

Lego blocks are children’s favorite toys. This kind of plastic building block has convex beads on one end and holes on the other end that can be inserted into the convex beads. There are more than 1,300 shapes, and each shape has 12 different colors, mainly red, yellow, blue, white, and black.

It relies on children to use their own brains and hands to create endless shapes, which is addictive and is called "magic plastic building blocks". The home of LEGO bricks is Billund, Denmark.

The inventor of Lego bricks is Ole Kirk Christiansen, who was born in 1891 in the village of Felsgov near Billund, Denmark. He has superb carpentry skills and was keen on making various small toys when he was young. The small airplanes, cars and animals that he made are all lifelike and lifelike.

Although he did not know how to do business and his toys were often unsaleable, this did not make him give up his hobby. Later, the puzzle toy "Yue Yue" he designed finally became popular. In 1934, he designed the "LEGO" trademark for his building block toys.