Question 1: How can we do a good job in baidu promotion? The promotion budget is fixed, the company is not very big, and it is very tiring to achieve good results. First of all, we must divide the budget clearly, because if we only spend the budget on one promotion media, it is gambling and unsafe, so according to my personal experience, precision marketing accounts for 60%; Community marketing accounts for 25%; Old customers maintain 5%; Optimize the golden ratio 10%. First of all, although the budget of precision marketing is not very large, it is necessary to expand certain coverage, that is, Baidu, Google, Soso and sogou should all open accounts for promotion. Baidu had better do well in other places, and hot cities such as Beijing and Shanghai should do well in accurate words and time slots, so as to avoid many invalid clicks, and you can get considerable orders (with cases) with a small budget. Other search engines with relatively low costs should have a certain coverage and be organized so as not to cause it. Community marketing is a kind of word-of-mouth publicity. First of all, don't expect him to have an immediate return, but he can bring you a long-term impact. If you do well, you can see a continuous improvement of 15% after half a month. I don't know much about community marketing and need to communicate again. The next step is optimization. Now the optimization has been destroyed by the network company, so I advise you to optimize it in a proper way so that you can see the lasting effect of the results in the future. That's the beauty of rules. Finally, the maintenance of old customers, although the budget is small, but there are many repeat customers, the focus is on the heart. I'm exhausted, I hope to give a high score! ! ! Please add 493552224 for communication (please specify).

Question 2: How can we make baidu promotion better? First, look at the words made by peers and how they rank, and then filter keywords according to the search volume of these keywords and the keyword recommendation of baidu promotion backstage. For Baidu background operation, it is recommended to see more and practice more operations. The regional and time promotion settings are good. Grasp the bid of keywords, and personal suggestions can be displayed in the top four. The website should have online communication tools to facilitate timely communication. If you are baidu promotion, you can ask Baidu Company to give you Baidu Commercial Bridge.

Question 3: How to be a good baidu promotion? How to manage Baidu backstage? Effective account optimization can improve the quality of keywords and get a better ranking at a lower click price, thus reducing the overall promotion cost and improving the return on investment. The methods of account optimization are: yingxiao.baidu/support/fc/detail_753.

For more questions, please go to the promotion client help channel: For more information about baidu promotion in yingxiao.baidu/support/editor/index, please see: e.baidu

Question 4: How to share Baidu's bidding promotion and promotion account operation skills 1

Know Baidu

Many people may wonder that Baidu is a search engine and a search tool for the Internet. What else is there to know? But in my opinion, Baidu is not only a search tool, but also a passenger flow platform. Since it is a passenger flow platform, its core mission should be to promote the effective conversion of traffic! Many friends always feel that the salary is not ideal when they start bidding, but after the basic introduction, they feel that the work is not new. Finally, they have been working as ordinary tender commissioners. They adjust words, write ideas, change prices every day, and then finish their work consciously, or change jobs after a long time. Many excellent bidding engineers I have met have always successfully entered marketing management and even grown into traders in their respective companies' business models! The reason is that they can use the boss's thinking to guide their work and constantly improve the traffic conversion rate from beginning to end. They can think from the market structure to the company's various business processes and make effective suggestions, so the post value and work efficiency are naturally significantly enlarged. Therefore, friends who are engaged in Baidu bidding, from the beginning, you should position yourself as a commercial trader, responsible for traffic conversion and company business. Only in this way can this job really bring you * * * and rewards.

2

Baidu's bidding management thought

The core management idea of Baidu bidding is ROI management. The so-called ROI is the input-output ratio, that is, how much income you bring by investing 1 yuan. From a business point of view, the higher the ROI index, the better, but from the perspective of Baidu bidding, it is not entirely true, and it is closely related to your industry. For example, in the clothing wholesale industry whose wholesale unit price is within 200 yuan, such as Quanzhou, Guangzhou, which I know, it would be ideal if the advertising expenses of manufacturers can be controlled at around 10, that is, the ROI index reaches 10. If the advertising cost exceeds 20%, that is, the ROI is less than 5, manufacturers often can't hold on. The acceptable ROI index should be a range that allows it to fluctuate slightly. If the ROI is too small, it means that there is a promotion bubble and it must be optimized. If the return on investment is too high, it often means that the investment is not enough, and further additional investment can be made.

three

Design and promote customer structure

There is only one criterion to judge the quality of the promotion account structure, that is, whether it can be managed and upgraded conveniently and quickly. Usually, a well-run account often contains thousands of effective keywords. If the basic structure of the account is not planned at the beginning, the later maintenance and upgrade will be very troublesome. At work, we can often see that a novice's bidding account is often chaotic and unclear, and often forgets where the newly added keywords are, and it is time-consuming and laborious to find them one by one.

Baidu keyword account includes three levels: promotion scheme, promotion unit and keyword. According to the author's habit, all words are usually divided into four categories according to the degree of relevance of the exhibition. One is to display core words in a large space, the other is to display core words in a small space, the third is to display related words in a large space, and the fourth is to display related words in a small space. Each category designs several schemes according to specific needs, and each scheme designs each unit according to the attributes of words (such as the number of words before and after suffixes, etc.). In my expectation, the first kind of words will eventually bring 50% customers, the second kind of words will bring 30% customers, the third kind is 10%, and the fourth kind is 10%. Of course, it should be noted that you didn't know the level of keyword display at the beginning of account construction, so this account structure was obtained after a period of continuous operation and adjustment.

four

Choose your words carefully

Keywords are the soul of Baidu bidding and the key to the success of bidding. No matter what industry, there are always thousands of words in expert bidding accounts, while rookie accounts are often only a few hundred words. The core problem that causes this gap lies in the choice of words. Here we briefly introduce the following three basic methods of word selection.

1, Baidu traffic recommendation. Enter the words you can think of into Baidu's search box, and then look at Baidu's traffic recommendation. The so-called traffic recommendation is what the drop-down words in the search box are. Generally speaking, all traffic recommendation words must be bid.

2. Baidu account recommendation. There will be many keywords recommended by Baidu in the promotion account. Baidu marked the intensity of competition for them, and also included many words from peers and competitors. It is necessary to choose these words.

3. Dynamically upgrade thesaurus. There are two bidding methods for all words: precision and phrase, and precision bidding is higher than phrase. However ... >>

Question 5: How to do a good job in baidu promotion and what should we pay attention to? ① keyword analysis

Analyze it, and then check it through Google Trends and Baidu Index to see if the click rate is high. If it is a long tail, what is the effect? Baidu, many friends did it, because Baidu knew that the click-through rate was almost zero, so Baidu knew that it was impossible. How can it be effective without exposure in front of customers? This must be carried out under the premise of seo concept. You have a heavy platform. How to rank in front of search engines depends entirely on the matching degree of content and title, plus hot comments. When I took over our new project, all the questions and answers were written by me and then executed by other colleagues.

② Effect tracking

Summarize all the questions asked into a table, and it is best to monitor the flow within one week after the questions are answered. Every question Baidu knows has multiple views. The most accurate half of the browsing times starts from the moment you confirm the best answer. If you browse dozens of times a day, you can be sure that this is a hot issue, and many people are paying attention to it, and then we will do several articles on this topic. According to our needs, we decide whether to add external links or telephone calls.

If an external link is added, we can use Baidu statistics to monitor whether there is traffic from Baidu.

③ Flow analysis

Generally, I sort out the promotion data to scare and evaluate all the effects that Baidu knows. For example, keyword evaluation, some frequently visited questions, according to keywords, (keyword ranking query) to query. If you browse a lot and rank low, we need to do some optimization work. For example, a few days ago, I added a hotline to our project encyclopedia entry (the hotline was directly placed in the basic information of Baidu Encyclopedia), and optimized this Baidu Encyclopedia entry to the greatest extent, and finally ranked first in search keywords, and ranked fifth in the past. In fact, Baidu knows the same thing. Since I took over the project, I have done about 200 Baidu know, covering a wide range. In the results of Baidu search keywords, ranking changes often occur, which Baidu is fully aware of.

Question 6: What can be done to make baidu promotion do well? Now many companies have this problem. It is not effective to put money in Baidu account for Baidu customer service to trust. We have our own company and the same problem, so we recently studied Baidu bidding for a while and found that we spent a lot of money. For the record, I am not an advertising company. If you think you can send me a website, then we can think about how to improve efficiency and make progress together.

Question 7: What can baidu promotion do to achieve good results? There is a trick. Fu Yi should choose keywords to ensure that the quality of keywords is Samsung. Ensure the matching mode of keyword setting, promotion time and promotion area, and avoid spending a lot of money. The second title description and creativity should be able to attract customers. Third, you should always pay attention to your account, even if it doesn't work. You can contact customer service more.

Question 8: How to be a good baidu promotion? howdy

Here are some ideas worth promoting:

First: Why should we promote it?

A: Because we want customers to find us on their own initiative.

Second: how should it be promoted?

Suppose we are customers. When we want to buy something, where will we go to see it? (Reflection: I will send messages wherever I go. )

Third: Is it effective without targeted promotion?

A: There must be a difference between doing and not doing. If you don't do it, someone will. . . Shopping malls are also sailing against the current. . Remember, doing is always right.

I hope I can help you.

Question 9: How can a new brand do a good job in baidu promotion? 1, if it is a new brand, it is mainly through purchasing some common words in the early stage, and the product words bring traffic and increase popularity. During this period, you can consider buying Baidu's landmark advertisements, and buying generic words will bring a lot of clicks.

2, in the case of a certain brand awareness, buy Baidu's brand promotion Dan enterprise business card. Further expand brand awareness and influence.

As long as Baidu is willing to spend money, the traffic effect is absolutely no problem.