1. shape: Li Ning's logo is an image called "Flying Man", which was created on the basis of the name of Li Ning, a famous athlete in China. Nike's logo is a simple linked image, representing speed and strength, which also echoes their brand concept of "challenging yourself and pursuing success".
2. Color: Li Ning's logo adopts red and white color matching, which also reflects the cultural and national characteristics of China. In contrast, Nike's logo is mainly black and white, simple and dynamic.
3. Meaning: Li Ning's logo means "people-oriented, pursuing Excellence", which embodies their brand concept of providing high-quality, people-oriented products. Nike's logo means "challenge yourself and pursue success", which is in line with their positioning as a global sports brand.
In addition, there are some differences between Li Ning and Nike in brand culture, product style and market positioning.