Trademarks have always played a simple role in life. You can call a name at will and simply draw a picture, which can all constitute a trademark. When you buy a nice dress, your colleagues will definitely ask what brand it is. This brand is the popular name of a trademark among the people.

With the improvement of people's living standards, more and more people are forming a habit. They always buy things for a certain brand, and only buy things of this brand among many identical goods. Identifying with a "brand" is not a simple psychological impulse, but after the test of time, people feel that the quality or service attitude of this "brand" is good in some aspects, and they will have a sense of identity with this "brand".

The more people identify with a brand, the brand will have a brand effect. Therefore, in the trademark, the content it contains is not only a simple mark to distinguish goods, but also various information such as the quality of goods, the service quality of manufacturers and the integrity of manufacturers will be condensed on this square mark, which is the magic of trademark registration. In fact, almost every formal manufacturer uses trademarks, but few companies register trademarks. In our life, people recognize the brand and don't care whether it is registered or not. Our country's laws don't force general goods to register trademarks, and unregistered trademarks can also be used normally. This is the difference between trademark registration and non-registration