BenQ used to be Acer's OEM factory, but later gradually broke away from Acer's control and had its own brand. It should be said that the two companies compete, but as far as I know their business scope does not overlap much.
There is no direct relationship between the two.
Acer Overview
Originally, Acer Group operated diversified businesses from OEM to branding. In 2000, it officially became independent into "Acer Group" and "BenQ Dentsu Group" ", "Wistron Group" formed the "Pan-Acer Group", Shi Zhenrong described "brothers climbing mountains and working hard individually".
Acer’s notebook computers defeated many international brands during the period when its general manager Jiang Fan Kelanqi was the general manager of Europe. Acer became the largest notebook computer brand in Europe and the fifth largest notebook computer brand in the world. Manufacturer of major PC brands.
The origin of Acer
When Acer was founded, it used the Multitech brand for more than ten years. In 1987, Shi Zhenrong, chairman of Acer Group, stood out from the crowd and believed that the company must be in order to achieve long-term development. With different missions and tasks, the outdated name should be modified and the company decided to abandon the brand "Multitech" worth 20 million US dollars. Shi Zhenrong found that the letters of the name were too long and difficult to remember, and it was easy to duplicate trademarks with other high-tech companies. So we decided to redesign a new brand and vowed to build this brand into a world-renowned brand. In the first change, the left half of the trademark was an "arrow" symbol, representing momentum and speed, and the right half was a shining diamond, representing solidity and value. This trademark was used for 13 years.
In order to get rid of the image of computer hardware being rigid, Acer Computer's 13-year-old enterprise identification system was officially changed to acer on March 8, 2001, in which the uppercase A in English letters was changed to lowercase English letters. a, e use flowing image fonts to create a new image of Acer in the Internet era. Because the Acer trademark mostly gives the impression of angular hardware to the outside world, in order to conform to the new image of the Internet era, it was decided to change it to a fluid graphic font and create a new kingdom in the Internet era. The name Acer was selected from more than 40,000 names using computers. Acer is derived from the Latin word, which means bright, lively, insightful, keen and energetic, and Acer also comes from ACE (ace). The root of the word represents an extremely outstanding person, and these qualities are what Acer pursues.
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BenQ was founded in 1984. With computer peripheral products as its business focus, it has gradually expanded to the fields of optoelectronics, communications and digital multimedia. In December 2001, BenQ Dentsu officially launched its own brand "BenQ", with "fashion product networking" as the core development concept, covering LCD monitors, CRT monitors, plasma monitors, projectors, Digital Hub, optical drives, recorders, Diversified product lines such as DVD drives, digital cameras, scanners, mobile phones, and broadband networks.
BenQ's 2002 turnover was US$3 billion and it had 13,000 employees. As a leader in the IT industry, BenQ has reached global scale in product research and development, manufacturing, sales and customer service: it has branches in Europe, America, Asia-Pacific countries and mainland China, engaged in marketing and customer service. ; It has production bases in Suzhou, China, Taiwan, Penang, Malaysia, and Mexicali, Mexico; in terms of technology research and development, BenQ has R&D centers located in Taipei, Taoyuan, Hsinchu, Suzhou and San Diego, the United States, with 2 R&D engineers , more than 000 people, more than 1,026 patents. For more information, please visit www.BenQ.com.cn.
Enjoying the digital age
For the new generation of consumers, the digital life they advocate has a completely different value standard from the past.
They are emerging activists who pursue innovation, demand style and quality, and no longer clearly distinguish between work and play. They long for happiness, freedom, and simplicity in their hearts. What they expect is a digital technology product that can make life more fun.
BenQ understands this expectation and is working hard towards this goal.
We combine our advantages in information, digital display, imaging, digital media and wireless communications to create unique and innovative online fashion products that allow every user to enjoy work, leisure, study and entertainment. , can enjoy endless convenience and fun through these products.
It is our vision to build a digital enjoyment network for consumers. BenQ hopes to allow you to easily enjoy a diverse digital life through integrated online fashion products.
Own BenQ and enjoy happy technology.
Leading innovation
BenQ is constantly looking for new and consumer-friendly solutions to provide you with a valuable and happy life
In the past five years, BenQ has promoted 4 The turnover is used as research and development funds. Before the end of 2003, we will invest another 85 million US dollars in research and development. Globally, we have 4 major R&D centers, including the San Diego R&D Center in California, the Forward Technology Center in Hsinchu, Taiwan, China, the Digital Fashion R&D Center in Taipei, and the Software R&D Center in Suzhou, China, with more than 2,000 R&D personnel. As of mid-2003, BenQ has obtained more than 1,026 patent rights, and there are still more than 1,300 patents in the review stage. Our group companies are in the field of displays, communication products, computer peripherals and key component technologies. It also performed brilliantly on the Internet and became a strong support for BenQ to develop online fashion products.
In the future, we will focus our research and development on optics, communications and display technologies, and plan to develop 2 millisecond response time displays that can protect eyesight and fully display delicate image quality. On the other hand, we are also committed to developing cross-platform software so that BenQ can be easily integrated with other manufacturers' products.
BenQ has successfully combined the advantages of manufacturing and new enterprise models, while using advanced optoelectronics, video, communications, media, storage and imaging capabilities to enable BenQ to develop digital products and cross-platform software and hardware. In terms of integration, it has achieved impressive results. At the same time, we fully grasp the pulse of the market and changes in global trends, and create product designs and concepts that are in line with the trends of the times.
Customer orientation
When BenQ thinks about any innovative concept, it always takes the needs of consumers as the starting point, because their needs are the basis for product development, rather than blindly pursuing advanced technology.
Capturing the spirit of the digital age
In order to propose new product concepts that are more in line with consumer needs, we established a digital fashion R&D center in Taipei, with major international markets as the research scope, including In Europe, the Asia-Pacific region and the United States, we also cooperate with business partners around the world to deeply understand local people's conditions and tailor products and services that suit their needs.
In addition, we also continue to communicate with other fashion industries, including the fashion design industry, graphic design industry, interior design industry, etc., to understand future life trends and fashion trends, and use them as references when developing new products .
Our unique ideas make us a unique technology company.
BenQ’s Commitment
In the Enjoyment Network, the happiness we emphasize happens naturally, just like when we were children, we could laugh naturally and laugh at anything. I can be deeply fascinated by it without having too many scruples. We hope that everyone can experience this natural joy when using BenQ products.
BenQ hopes that people can fully enjoy online fashion life, so we are committed to developing products that combine work and play and eliminate the barriers between different products. More importantly, let everyone live in a digital environment where there are no system integration problems and various devices can be perfectly integrated.
In order to realize this commitment, the BenQ team will focus more on developing diversified technologies, professional knowledge and developing cross-platform systems. These efforts are all aimed at allowing you to fully enjoy the fun brought by digital technology.
Enjoyment Network is BenQ’s commitment to you.