This is a brand rule. In fact, there has always been such a rule for making film and television works, which was recently accidentally exposed by a director.

1, to avoid the adverse effects of publicity.

Good acting? Bad character? It often makes the audience feel disgusted, which may directly spread to all the peripheral products of the character, including what the character used in the play. Apple asked the bad guys not to use the iPhone because they were afraid that their products would be affected in the play. Bad character? Therefore, the sales of products are affected. So Apple banned bad people from using the iPhone to prevent people from spreading their disgust to the iPhone.

2. Create a good product image

Only let? Good people? Use iPhone instead of letting? Bad guys? With the help of the iPhone, let everyone see that the role of the iPhone is positive and create a positive image for the product. After all, in suspense movies, mobile phones have always been a very important existence, and it may even interpret the development of the whole plot. Bad guys? IPhone is also used to avoid people's eyes and ears? Bad guys? You can do some bad things with the iPhone, which will damage the product image and thus affect sales.

3. Use positive people to promote sales.

There are also some positive people? Carrying capacity? Since you want to promote the iPhone, of course, you should choose a better role, not a bad one. So Apple only lets good characters use the iPhone, just to show it to everyone? Wow! Hero with the same mobile phone! ? , thus driving the sales of products, the more popular positive figures are, in fact? Carrying capacity? The more fully, just as the film and television company will launch the periphery of the role after shooting a good movie, that is, it will use the ability of the role itself to bring goods.

Although I personally think that Apple's approach is a bit? Too much? But I have to say that their rules also have some truth. After all, for some viewers who are deeply involved in the play, they may really dislike some things in real life because of a certain role, so this regulation of Apple is really to prevent some hidden dangers, but I think this situation is not many, so there is no need to stipulate such a regulation.