They do everything they can to hack opponents and compete for users. Competition in every industry is fierce, and the gaming industry is no exception. 01. Let’s play the game with celebrities first. 02. Require employees to work overtime for long periods of time. 03. In order to seize the market for games, actively register trademarks.

01. The market is huge, but most projects in the game industry will still fail, so pressure has been accumulated since before they were launched on the market. The gaming industry requires customers to be loyal and play the same game over and over again. Sometimes it even requires repeated practice for customers to reach a higher level. Sometimes it requires a lot of concentration or talent. But sometimes customers just want to have fun, and if they are too tired, they may change games.

A game like "COD16" has been actively promoting internally before it is announced. Several football stars and NFL stars have been given the opportunity. As stars, they can play the game first, and then promote the game through Twitter, etc., and even participate in small events organized by the game company.

02. The game "Fortnite" requires employees to work overtime, and employees will be fired if they do not work overtime. "Fortnite" has been a huge success, and in order to keep the game fresh, employees are often required to do related work, or to promote new events according to the holidays. Therefore, the company encourages overtime work, and employees who refuse to work overtime for long periods of time will be fired. Although there is more salary, there is too much pressure, and sometimes there is no time to rest, sleep, or do other things.

03. It is completely normal for manufacturers in the game industry to do their own thing to seize the market and grab customers. Sometimes anime characters or seductive beauties may be used directly to promote advertisements. On the basis of sufficient funds and this kind of inductive advertising, it has really succeeded in occupying the game market. For example, the game developer "PlayerUnknown's Battlegrounds" applied for a registered trademark under the name "Chicken Tonight" in order to promote the game. After being rejected, he simply sued the State Intellectual Property Office.

It’s hard to push, so in order to develop the game, I really resorted to all kinds of tricks.