Budweiser Chinese is also a registered trademark in China

A-B Company, which owns the Budweiser brand, has basically completed its layout of the Chinese beer industry and has invested more than 10 million yuan in China. 100 million yuan

Budweiser focuses on high-end products; Tsingtao Brewery guides mainstream consumption, while Harbin Brewery, which has just been acquired, is laying out mass channels.

As the only international beer sponsor, AB Company has always been committed to sports and is also a sponsor of the Olympic Games.

And it is very optimistic about the Chinese market. The World Cup is a feast for fans around the world. Of course, Chinese fans watch the most football. Budweiser brewed in China has also gone global. This advertising strategy is very successful.