We need to look at the problem from a two-part perspective.

Joining some brands can allow us to develop at a faster speed. These brands generally have good market prospects and mature brand systems. These brand systems include products and services with core competitiveness. It has a mature operation system, management system and marketing system. For those who are new to starting a business or are unfamiliar with a new industry. It's a very good choice.

They are sincerely willing to work with more partners to develop a broader market. For such a brand, you can choose according to your own conditions. Consider whether to join based on your own circumstances.

And more brand franchisees. What you want is to quickly develop the market with the help of brand and mature operating system, so as to achieve the purpose of starting a business and making money quickly. What they think about is how to make more money from you. They don't care about your life or death, nor the franchisees' life or death. They are short-lived. There are more and more companies like this in today’s franchise chain industry.

So when you want to join a brand, you must check out its physical stores across the country. Ask more about how previous franchisees are doing, whether they are profitable, and what their status is? Then you decide whether to join or not. Don't believe the hype from the brand headquarters.