Hello! I formally ask you to resign.

It's been a year since xx came to the company last year. In this year's work, I have both hardships and sweetness after success. I deeply realized the company's equal interpersonal relationship and enlightened work style, and had a good time.

After graduation, I have been engaged in the planning and execution of public relations activities. I feel that my work has always been in a relatively narrow field, and I prefer to engage in relatively macro marketing and advertising activities. I feel deeply lacking in relevant knowledge in my work. After thinking, I decided to continue studying and strengthen my theoretical level and practical ability.

So for some time, I have been preparing for the postgraduate entrance examination. I also hope that I can continue to study systematically from this point of view, which has also been recognized by my friends and family. At the same time, some friends put forward their own suggestions: I should prepare for review with peace of mind. I'm not young anymore. If you fail this year, it will take a lot of time and energy to take the exam for another year, and you will also face bleak employment prospects after graduation. The business of the company is not very busy now, and there is not much work I can do. After a period of consideration, I decided to quit my job and go home to prepare for the postgraduate entrance examination, which can reduce some burdens for the company, and at the same time, I won the last review time and strive to be admitted this year.

Here, I would like to thank the company for providing me with nine months of study and growth, and thank you and other colleagues for bringing me happy work and study time. Under your guidance, I also learned a lot about graphic design, and at the same time greatly improved the writing level of graphic advertisements. I would like to express my heartfelt thanks here. At the same time, I am also reluctant to part with this young team. If the company still needs me after the exam, I will rejoin the team without hesitation.

Finally, I am deeply sorry for the inconvenience caused by resignation. Please understand my situation and thank you again.

I am here to convey

welcome

XXX

XX month XX day

Diaopai washing powder is a brand product of Ainagong Group in Lishui City, Zhejiang Province. Ness Group was founded in 1968, formerly known as the local state-owned "Lishui Wuqi Chemical Plant", and was transformed into a joint-stock company at the end of 1993, which is currently the largest production base of washing products in the world. Nais Group has an annual output of 6,543,800 tons of washing powder, 300,000 tons of detergent and 280,000 tons of soap. At the end of 2**7 years, Naes dominated the domestic washing powder market.

In order to repay the continuous support and trust of the vast number of social families, on the occasion of Mother's Day, our company is prepared to hold this large-scale Mother's Day event in the city squares on Mother's Day in line with the business philosophy of "only improving your quality of life".

main body

Activity objectives:

Let the society know more about the product positioning of Di 'ao brand washing powder and recognize the business philosophy of Di 'ao brand washing powder "only to improve your quality of life".

The market is positioned as housewives and young people who gradually step into self-reliance, such as residential students and migrant workers.

Activity mode:

Essay, live activities.

Time and place arrangement:

It was held simultaneously in Beijing, Shanghai, Guangzhou, Wuhan and Qingdao on February 9th May 10. (The following planning takes Wuhan as an example)

The Wuhan area is scheduled to be staged on the first floor of Xu Dong Xiaopinmao Commercial Plaza.

Activity content:

(1) Published in regional newspapers and magazines one month in advance (April 10). The advertisement of diao card washing powder Cup-"My Mom's Story" essay competition was released, and senior high school students' essays were open to the public. Relevant experts were invited as judges, and 5 first prizes, 25 second prizes, 50 third prizes and 80 * * "dutiful sons" were selected.

The first prize winner will reward the "harmonious family" for a five-day double flight to Hainan Island;

The winner of the second prize will get a digital learning machine;

The winner of the third prize will receive an advanced MP3 player.

The lucky one can get a VIP discount card for 20 bags of carved household washing powder at half price.

(The lucky ones were randomly selected from the contributors 1000. )

(2) Mother's Day activities in May 10:

Set up a temporary stage in Xu Dong Xiaopinmao Commercial Center Square, and hold a Mother's Day activity of "Special Envoy of Diaopai Washing Powder-Love May, Be Thanksgiving for Motherly Love" at 3 pm on Mother's Day (because most people's holidays are an afternoon).

Activity flow:

Before 2: 30, all the participants were dressed up and the guests began to take their seats.

3:00-3: 15, the opening dance begins and the guests are seated.

From 3: 15 to 3: 30, the host announced the official start of the activity. The host introduced Diao brand washing powder products, expounded the concept and positioning, and thanked the organizers of the event.

From 3: 30 to 4: 30, Professor Yu Dan was invited to give a lecture on Chinese studies "Benevolence" and ask questions on the spot.

4: 30-5: 15 "I comb my mother's hair once" activity, so that the winning son can comb his mother's hair once on the spot, experience the hardships of raising himself by his mother, create a heart-to-heart communication for his mother and children, give her the most unforgettable Mother's Day, make each family more harmonious and improve the quality of life of each family. At the same time, a comb with the trademark of "Carving Brand" was distributed to every participant and audience at the scene.

5: 15-5: 45 Diao brand washing powder has a quiz.

At 5: 45-6: 00, the employees of the company sang a song "Grateful Heart" for their mother as the end of the activity.

After 6: 00, 1000 bags of 300 grams will be sent to Dior brand washing powder for trial delivery.

The host thanked Ainas Company, and the guests left in turn, ending the activity.

Media strategy:

I. Details of advertisements in newspapers and magazines:

1, preliminary work:

(1) Negotiate with the Municipal Youth League Committee to publicize the festive atmosphere of Mother's Day;

(2) Negotiate with the media to form media support for the activities;

(3) Implement the preparation of prizes and gifts.

2. Implementation of activities:

(1) Complete all preparations before April 10;

(2) On April 1 1, 12, 13, an essay notice was published in Wuhan Evening News, and three public service advertisements were released.

(3) Report and publicize the activities on April 25th and 26th to create an atmosphere;

(4) On April 30th, Chutian Metropolis Daily 1/4 published the award-winning results;

(5) From May/KLOC-0 to May 1 0, the shopping mall bought Diao brand washing powder for greeting cards.

Chutian Metropolis Daily released public service advertisements 1 1 and12;

(6) May 10, TV special report;

(7) On May 15, Wuhan Evening News held a discussion on "Communication between Two Generations, Communication of Mothers' Feelings", which was postponed and its influence was enhanced; Issue public service advertisements 1 article;

(8) On May 20th, brand promotion soft text;

Two. Details of publicity and planning activities:

During the activity:

The backstage is named after the name of Ainas Company and the trademark of Diao brand washing powder.

Distribute a large number of advertising leaflets within the scope of the event site.

The host of the program was interspersed with irregular publicity and introduction to the company.

Special program specially designed for the company: prize-winning question-and-answer activity (answering the information provided by the company with prizes on the spot).

After the event:

Follow up the effect of this activity and submit it to the company in the form of written investigation report for reference in future activities and cooperation.

Invite major local media to report the details of the event.

Public relations activity planning Part III 1. Public relations background

On the evening of June 15, the national football team created the most shameful history of its own international A-level competition. With the Thai Youth Army entering the national football gate five times, the field

China men's soccer team played an international friendly match with Thailand in Hefei, but lost to a visiting team dominated by young players with a disparity score of 1 5.

Thailand scored the first goal in the16th minute by Annan's volley. Seven minutes later, klassen made a slight adjustment after catching the ball without anyone watching, easily pushed the ball through the barrier and expanded the advantage to 2-0. 3 1 min, China striker Yu Dabao broke into the restricted area and was shoveled down. Wang Yongpo hit a free throw and tied the score to 1-2.

China replaced all the substitutes in the second half. 5 1 min, klassen easily bypassed two defenders of China in the penalty area and scored the ball. China 1-3 are behind. Nine minutes later, Zhao Xuri made a mistake in passing the ball in midfield, and Thai player Sonkrasin broke the ball and scored a long-range goal, writing a score of 4-/kloc-0. At this time, the China fans at the scene were emotional and shouted "Camacho disbanded" and "National Football disbanded".

In the 86th minute, the Thai team quickly counterattacked. Ma Jie, who was just replaced in the second half, calmed down and expanded the score to 5- 1. At this time, there was a small-scale commotion in the stadium. Some China fans began to throw sundries into the stadium, while others began to defect and shouted the slogan "6 to 1".

The famous Spanish coach Camacho said that Thailand took the initiative from the first minute of the game and played at least 12 counterattacks throughout the game. China players always stand in different positions on the court and don't play a complete team. I feel that only one team is playing today and the other team is not playing.

At present, in the ranking of FIFA, China ranks 95th, and Thailand only ranks142nd. At the pre-match press conference, Camacho attributed the decline in the ranking of China men's soccer team to always meeting strong teams. After losing to Thailand, Camacho admitted: "The responsibility must be on me, because I am the head coach."

Thai team coach Senamon said that the team's players always play according to the pre-established technical and tactical play, and play more ground passes. "Compared with the China team, our players are short in stature, and there are many young players born after 1990s, some of whom are playing for the national team for the first time. Each of them tried their best to prove their strength. "

In the first two friendlies, China lost to Uzbekistan and the Netherlands with 1-2 and 0-2 respectively. Camacho said: "Against the Netherlands, (China players) played their own rhythm, but in the other two games, they lacked such rhythm, especially today." Regarding whether he can continue to coach the China team, Camacho said, "It depends on the China Football Association, not me". Unbearable Hefei fans surrounded the exit passage after the game, and the China team was trapped for nearly an hour and had to leave the stadium through a temporary passage.

After this game, the voice of China questioning and attacking China football became stronger and stronger. China football once again appeared in the forefront, and all kinds of questioning voices came one after another. Some people doubt Camacho's coaching level, some question the inaction of the China Football Association, some question the false prosperity of the Chinese Super League, and some even suggest rebuilding China football. All these require the Football Association to give relevant answers and make corresponding statements to enhance the image of China football.

Second, the project investigation

On June 5th, 1: 5, China national men's soccer team lost to Thailand, and successfully staged a sequel of the national bank version "Sorry for Thailand" in Hefei. Unfortunately, this is a tragedy rather than a comedy. The performance of the national football team's "shame" has once again become the object of the whole people's spit. Camacho, with a high salary, naturally became the target of public criticism. Some media suspect that the international team intends to lose and "do" Camacho. The Football Association will hold a national team summary meeting this week, and they will also discuss Camacho's coaching position internally before the public summary meeting. Is Camacho going or staying? What should China football do?

The national football team encountered "Thailand" and staged "Rashomon". The defeat of the national football team has aroused people's continuous concern. Camacho lost the game.

"Control" has caused various speculations from fans and the media. Some netizens pointed out that the enthusiasm of the national football players is not reflected at all, sorry for the national flag. Gao Lin said: "Every player who represents the national team is wholeheartedly". You can say that our level is not good, but you can't say sorry for the national flag. Each of us is playing seriously. "

Some media have moved out of the "conspiracy theory", saying that the international team is passive and wants to get rid of "Camacho". The international players were only excited for more than ten minutes on the court and had no enthusiasm for the rest of the game. In the face of doubts, Football Association officials have their own words. "As for whether the players will intentionally lose and force Camacho to leave class, I don't think our players will make fun of their honor. This is a competition for the national team. If they have a problem with the coach, they won't do such a outrageous thing. " The fiasco of the national football team made some Football Association officials sit still. The media exposed the contradiction between Camacho and the Football Association for a long time, from the fact that the Football Association did not set up an office for Camacho to the poor communication between Camacho and the Football Association, and so on.

In any case, the national football fiasco is by no means a normal game. Whether it is lack of strength, unbalanced mentality or conspiracy, all these require the Football Association to give an answer to the injured China fans.

Third, audience analysis.

All the fans who care about the development of football in China.

First of all, for a time, football became the biggest "negative phenomenon" in China society. Not only China people question, but even the whole world questions: Why can't a country with the second GDP in the world find a group of people who can play football well? This is definitely not the level that China should have? Who is responsible for the "shame"? Many people are still waiting for the answer, but it seems that no one can give the answer. More importantly, no one can think of a solution.

Secondly, football is an ancient sports activity with a long history. It originated from Cuju, an ancient ball game in China, so China football still has many fans. Especially since the professionalization of football in China, the fan market has gradually formed and tends to expand, with a relatively stable fan base and a relatively healthy and stable football culture.

Thirdly, it is one of the three most attractive ball games in the world today. Football has a great influence all over the world. In particular, a country's football team represents a country's "fighting spirit" competition, and positive football culture such as teamwork and tenacious struggle is becoming a culture respected by the whole society. They learn from each other, promote each other and form a benign interaction.

Fourthly, as the China football team, they have the obligation to take responsibility for their failure and give all the fans a reasonable explanation. They should use practical actions to prove their existence value and enhance their image.

Fourth, the project planning

(A) public relations objectives

Establish a new image of China football, respond to all the questions raised by fans, respond to the questions raised by the media, and solve the problems existing in China football.

Public relations strategy

1, control strategy, contact the media as soon as possible, show the facts and tell the truth, and communicate with the media. I hope the media can give enough time and try not to make inaccurate reports.

Communication strategy, adopt different communication strategies for different audiences. The most direct communication with the media, and the public mainly obtains information from the media, so in the process of communication with the media, we should exchange the whole picture, the real situation, the attitude and practice towards this incident and other information. And through the media will show the image of China football to the majority of fans, answer public doubts, communicate and show their attitude. Timely release the views on this matter, express the sincere apologies of fans and show the determination to change.

2. Organize the post-match press conference, and the head coach and players will be interviewed by the media to show their attitude. The coach bears the corresponding responsibility. Camacho admitted: "The responsibility must be on me, because I am the head coach." Players should stand up and show themselves.

Attitude is not only the responsibility of the coach, but also the players should stand up and apologize.

3. China Football Association held an emergency meeting of domestic coaches, including the China Football Association Coach Committee and Chinese coaches, which continued the "rectification" meeting of China Football Association. The middle and high-level meeting of the Football Association may be held at any time.

4. The national team summary meeting was held, and the General Administration made a statement on this game. The top management of the Football Association gave the national football team 1-5 a tragic characterization. On behalf of the Football Association, Vice Chairman Yu gave a clear statement on the fiasco of the national football team. Regarding whether Camacho will leave class, the attitude and design should be considered as a whole, and a decision can only be made after professionals reach an understanding.

5. China Football Association correctly faced the negative impact of this fiasco. The Super League has just had a good atmosphere, and this game has greatly impacted the atmosphere of football in China. But things have happened, and we can only make up for it with practical actions in the follow-up training and competition of the national team. China Football Association will also have a consultation on this game, draw inferences from others and draw lessons.

6. Make corresponding emergency plans for the record, such as whether to change coaches, whether the national team leader leaves the team, whether the Football Association officials take responsibility, whether the new China football development plan should be introduced, and how to reform China football. .

Media strategy

First of all, post your own news through the emerging online media and apologize to the fans for losing the game.

Secondly, contact the traditional media to hold a press conference, release the latest news and apologize to all fans.

Finally, show your attitude through other channels.

Verb (abbreviation for verb) project execution

Before the crisis

1. Express your attitude and apologize through China football official Weibo and website.

2. Hold a press conference after the game. The coach and players show their attitude and explain the relevant situation.

3. China Football Association made a clear attitude, gave a corresponding qualitative analysis of the game, and relevant officials also answered the corresponding questions.

(B) in the middle of the crisis

1, China football team held a post-match summary meeting, asking the coach to take corresponding responsibilities, and all international players wrote a review.

2. China Football Association held an emergency meeting of domestic coaches including Coach Committee of China Football Association and Coach China to continue the "rectification" meeting of China Football Association. A high-level meeting of the Football Association may be held at any time, and the China Football Association will also hold consultations on this game, drawing inferences from others and taking this as a lesson.

3. Make corresponding emergency plans for the record. For example, whether to change coaches, whether the national team leader leaves the team, whether the officials of the Football Association take responsibility, whether the new development plan of China football should be introduced, and how to reform China football?

4. Where is the next step to change the football in China? What about the recent East Asian semifinals?

(c) Late crisis

1, scientifically plan the development of football in China;

2. Further strengthen the development of youth football;

3. Strengthen the standardized management of clubs;

4. Continue to promote professional clubs and strengthen their sense of ownership;

5. Actively and steadily promote the reform of separation of management and management of professional football leagues.

Intransitive verb budget

Budget to be determined

Seven. Effect evaluation

After 20 years of professional football reform in China, the national football team has fallen from first-class in Asia to third-class. Football in China has both deserved and undeserved diseases, and both lost and undeserved games have been lost. The ineffectiveness and failure of the reform are undoubtedly exposed. At this time, maybe we should thank the Thai team. A game showed the low-energy and even abnormal performance of the national football team, and once again exposed all kinds of chaos in China football. As the saying goes, China football, which has completely fallen to the bottom, may once again usher in the opportunity of rebirth.

After a new round of emotional catharsis, the whole society will gradually return to normal. In any case, China football has to continue to play, and it is urgent to change coaches and reform the system. China football has gone through too many detours. Only by calming down, making a long-term overall plan, accepting the reality, cultivating players in a down-to-earth manner, and abandoning quick success and instant benefit, can China football regain its hope.

Nine. additional

Note: The following analysis is compiled based on relevant data.

(A), fault analysis

The "6. 1∶5" incident caused by China's national football team's crushing defeat to Thailand's youth team in the friendly match has passed. All kinds of inside stories, conjectures, jokes and jokes dissect China football to pieces, and all walks of life are still rethinking and questioning, and analyzing the deep-seated reasons behind the national football fiasco.

Analysis of the reasons for the national football team's near-"shame" fiasco given by all parties;

1, Camacho, who is at the forefront, has poor command and lacks overall planning. The national football coach is only a well-paid job for Camacho, and the national honor shouldered by the national football team has nothing to do with it.

2. The team members are disorganized, lack of concentration and lack of fighting spirit. Before the warm-up match, they were still busy attending business activities and public welfare activities, which led to extreme physical and mental fatigue of the players.

The players have lost their trust in Camacho. This time, they gave up the game in order to "kill" Kashuai.

4. underestimate the enemy.

5, the ball.

6. Without faith and honor, a team loses everything;

7. Strength is relative, not an eternal law, and reasonable tactics and high morale can be reversed;

8. There are only 1 1 people on the field. Without solid backstage support, Shaolin monks can't help.

It is true that team, belief, tactics and strength, whether based on a team or a company team, are all crucial.

9. The mentality of the fans blindly follows the trend.

10, talent technology bottleneck restrictions

1 1.

12. The leader is opinionated and biased.

Rome was not built in a day. Many people attribute the current predicament of China football to Camacho's fault. Changing coaches is sometimes just a way to avoid responsibility and find a "scapegoat". To get out of the predicament, the national football team needs to train athletes from an early age and promote football.

(B), comprehensive information and put forward some solutions.

First of all, it is necessary to change the current situation that several directors and deputy directors of the Football Management Center who don't understand or really like football make arbitrary decisions on the development plan of China football behind closed doors (excluding the newly appointed Zhang Jian and Wei Jixiang, who have not made arbitrary decisions so far), and truly make democratic decisions on the major policies and related policies of football development in accordance with national laws and regulations and fifa statutes's implementation of the China Football Association system and congress. "

Secondly, we should vigorously promote and gradually improve the complete national football competition system from professional leagues at all levels in the country to amateur leagues for adults and teenagers at all levels in provinces, cities and even counties, covering hundreds of thousands of teams and millions of registered players at all levels (there are 2.5 million registered players in England with a population of more than 40 million), stimulating the adaptive development of all kinds of football talents, venues, facilities and markets, and laying a solid foundation for the long-term development of football in China.

In addition, in terms of clubs, it is proposed to standardize club standards and codes of conduct, give appropriate tax incentives, reduce the burden and encourage the healthy development of clubs. In accordance with the authorization of the Football Association of fifa statutes and China, the Super League with legal personality will be established with the * * * club, which will make independent decisions according to laws and regulations, integrate the organization, management and operation of the league, mobilize the enthusiasm of the club, improve the competitive level, develop the football market, and strive to build a first-class league in Asia.

Fourthly, youth football should be widely developed, and "campus football" activities should be popularized continuously, so that thousands of children in Qian Qian can enter the stadium, and more children will show their football talents. Organize all school-age children in primary and secondary schools to enter the campus, and at the same time vigorously advocate standardizing football associations, clubs and social organizations at all levels to organize teams, training camps and various competitions to provide them with a platform for sustainable development and progress.

The fifth suggestion is to "keep up with the latest development trend of international football, strengthen international exchanges, attract high-level foreign coaches and players, pursue more active, proactive and enterprising advanced football concepts and overall offensive and defensive play, improve corresponding technical and tactical capabilities, and enhance the overall competitiveness of professional teams and national teams. In youth training, we must resolutely take advanced football concepts and technical and tactical requirements as the guidance and train them into a new generation of outstanding players. "

Public relations activities planning Article 4 I. Theme of public relations activities

Infirmary rescue

Second, the purpose of public relations activities

The infirmary is indispensable to any university. The medical office of Guangzhou Institute of Technology received many complaints from students and suffered many blows. What's more, the infirmary faces the risk of closing down for rectification. In order to save the clinic in our school, make it operate normally and serve the students, this public relations activity is specially carried out.

Third, the time of public relations activities.

20xx April 27th

Fourth, the goal of public relations activities.

Teachers and students of Guangdong Institute of Technology

Verb (abbreviation for verb) public relations activity place

Lide Square; classroom

Organizational structure of intransitive verbs

Organizer: Guangdong Vocational and Technical College Youth League Committee

Organizer:

Seven. Public relations activity process

(1) Pre-activity:

1, improve clinic facilities

2. Prepare or complete the relevant business licenses and professional qualification certificates of doctors and nurses.

3. Improve the quality of employees.

4, regular training for medical personnel, enhance medical technology.

5. Recruit high-quality medical personnel

6. Carry out internal rectification.

(2) Activities:

1, public relations negotiation with the health department.

2. Conduct public relations negotiations with school institutions.

3, student public relations activities:

(1) Distribute daily medicines (herbal tea, toilet water, medical masks, etc. ) On the morning of April 27th in Lide Square.

(2) On April 27th, in Lide Square, the infirmary and Tongfang Hospital jointly conducted free medical examinations for teachers and students, and promised to receive free medical examinations regularly in the future.

(3) Give lectures in the classroom on the evening of April 27th, and distribute medical knowledge pamphlets (popularize medical knowledge for teachers and students, and vigorously publicize the infirmary).

(3) Late activities

Hold a meeting to sum up the party's work. And write a summary of the activities.

Eight, matters needing attention

1. The staff must check all the equipment before the activity to ensure the normal activity. You can prepare more materials as appropriate.

2. The staff, including volunteers, should carry their work permits, obey the arrangement of the organizers, and are not allowed to leave their posts without authorization. Be sure to maintain a high degree of work enthusiasm and pay attention to your manners.

Nine. Risk assessment and contingency planning

1. If it rains, we should consider changing the time or place, from Lide Square to the main entrance of the dining hall.

2. If there is chaos at the scene, the personnel who maintain order should handle it calmly to ensure the smooth progress of the activity.

Attachment: Budget of public relations activities

price of commodities

Daily medicine fee 500 yuan

Medical examination fee 1000 yuan.

Medical knowledge booklet 100 yuan

T Taixiu Clothes 250 yuan

Total 1850 yuan