Common types of new media advertising are as follows:

1. Portal advertising.

Including banner ads, button ads, couplet ads, floating ads, text link ads, pop-up ads, zipper ads, rich media ads, navigation ads, video ads, etc.

2. Online business card advertising based on search engine keywords.

Compared with other online advertising, it focuses on advertising brand effects and can accurately match keywords, making news content, advertising, and soft article promotion reach the same level. It has gradually occupied half of the advertising market, such as Google's "Google Ad Words" and the advertising buying and selling model of Alimama, a rising star.

3. Display advertisements.

This is a form of advertising pushed to the reader. Compared with advertisements on traditional web pages, its differences include: higher click conversion rate; rapid attraction of readers and suitable for long-term establishment of brand image; advertisers can customize the advertising price; precise advertising placement.

4. Interactive advertising,

such as NetEase interactive advertising, which is NetEase's first online interactive advertising service for enterprises. Enterprises can independently select advertising targets based on users' age, gender, occupation, region, hobbies and other characteristics to achieve accurate advertising, and use the interactive functions of the Internet to achieve word-of-mouth communication, increase corporate sales, and enhance corporate brand image.

5. Compatible advertising.

There are various forms of display, with both text and color functions, covering everything from product trademarks, product names, physical photos, colors, corporate intentions to culture, economy, customs, beliefs, and norms. Through conception and unique creativity, we firmly grasp the "ring" of inducing consumers' desire to purchase, and use the heterogeneity of visual communication to achieve the purpose of advertising.

6. Email advertising and instant messaging advertising.

The latest model of email advertising is email precise matching advertising. And instant messaging advertising has faster feedback speed, easier problem solving, and multi-functional convenience than Email. It is precisely because of these advantages that IM has become more and more widely used, so IM-based advertising has also been developed.

New media can quickly absorb a large number of readers in a short period of time, which is inseparable from its grassroots characteristics, making everyone a news disseminator. It is precisely because of this characteristic that new media has gradually changed people's thinking and even lifestyles.

This new approach opens up new social fields, inspires grassroots groups that have remained silent, and awakens their desire and right to personally participate in social processes. The above are the new media advertising forms that the editor has shared with you.