Starting from June 30, 2019, Moutai cannot use national liquor.

The "National Liquor Moutai" trademark will be completely deactivated by June 30 this year. Moutai has spent tens of millions of yuan and asked a world-renowned design company to design a new trademark for Moutai Liquor. It has now been confirmed It is planned to be officially launched on June 30. It seems that "Moutai, the national liquor" is about to become out of print and will start a new milestone with a new label.

On December 26, 2016, the National Trademark Office decided not to register "National Liquor Moutai and Pictures". The National Trademark Office believed that the word "national liquor" contained "the best liquor in the country", The evaluative meaning of "national-level wine", if it is permanently and exclusively used by the objector, will easily have a negative impact on the fair market competition order. The "Examination Standards for Trademarks Containing "China" and Starting with "国"" also clearly stipulates: "If a 'national trademark designated product name' is applied as a trademark, or the trademark contains 'national trademark designated product name', It was rejected on the grounds that it 'constitutes exaggerated propaganda and is deceptive', 'lacks distinctive features' and 'has adverse effects'.