Muji in Beijing is Gui Li. In fact, it is very easy to judge that Muji in Japan set up its factory earlier, while Muji in Beijing set up its factory later. Obviously, it is a brand-name enterprise that bullied Japan without a registered trademark. Muji in Beijing is inferior to Muji in Japan in both quality and appearance, but legally speaking, Muji in Beijing is not wrong.

1. What happened:

MUJU in the shopping mall is a Japanese Muji, and this store is the real Muji store. However, because the Japanese have no legal awareness of trademark registration, a company in Shanghai, China registered the trademark of Muji after it caught fire in China. In the past few years, Muji in Japan sued Muji in Beijing for infringement, but it lost the case and was asked for compensation. Moreover, from then on, Japanese Muji can only use traditional Chinese trademarks. Not long ago, the Japanese side issued a statement indicating that it was necessary to remove the infringement influence. In the statement, the word cybersquatting was used. Muji in Beijing thought that cybersquatting was slandering Muji in Beijing, and then it took Japanese Muji to court. At present, the case has not been pronounced in court.

2. what is muji?

There may be many people who don't know what Muji is. Muji is a national brand in Japan, which translates into goods without brands. The quality of the design signature of Muji passed the standard, but because Muji didn't advertise very much, there wouldn't be any logo on its own products, so it was dubbed as frigidity by netizens. Personally, I still like Muji very much. The price is more close to the people and it is also easier to use.

3. Why is Muji not popular in China?

Although the quality of Muji is very good, it is not very popular in China at present. First of all, I think the price of Muji is high in China, because although it is a middle-class brand, it is cheaper in Japan, but because Japan's economy is relatively developed, the same price in China becomes unacceptable. Moreover, the price of non-conforming products has indeed increased slightly in China, because if you enter Muji, you will find that all the goods in the store are priced in Japan, and the price difference between Japan and China is about ten times, but the interest rates of Japanese yen and RMB are more than ten times, so the cheap quality in Japan has become expensive and high quality in China, so it is not so popular.