article 1 these regulations are formulated in accordance with the advertising law of the people's Republic of China and other relevant laws and regulations, combined with the actual situation of this province, in order to strengthen the supervision and management of advertisements for medical and pharmaceutical devices, promote the development of medical undertakings and the circulation of medical commodities, safeguard consumers' physical and mental health and life safety, and maintain social and economic order. Article 2 Advertisers, advertising agents, advertisement publishers, medical, pharmaceutical and medical device advertising supervision and management organs and examination and approval organs engaged in medical, pharmaceutical and medical device advertising activities within the administrative region of this province shall abide by these regulations. The advertisement of medical treatment, drugs and medical devices mentioned in these Regulations refers to the activities of units and individuals engaged in the production and operation of medical services and drugs and medical devices to directly or indirectly introduce their services or commodities through certain media and forms. Article 3 Advertisements for medical treatment, drugs and medical devices shall be truthful, healthy, scientific and legal, and shall not deceive or mislead consumers in any form or means. Article 4 The administrative department for industry and commerce at or above the county level is the supervision and administration organ for advertisements of medical treatment, drugs and medical devices; County-level health and family planning administrative departments are the filing management organs of medical advertisements (except Chinese medical advertisements); The provincial health and family planning administrative department is the examination and approval authority for medical advertisements of traditional Chinese medicine; The provincial drug supervision and administration department is the examination and approval authority for advertisements of drugs and medical devices.

the administrative department of health and family planning and the pharmaceutical supervisory and administrative department shall, under the guidance of the advertising supervisory and administrative organs at the same level, examine, approve or put on record the advertisements of medical treatment, drugs and medical devices. Article 5 Medical advertisements (except those of traditional Chinese medicine) shall be filed by advertisers with the local county-level health and family planning administrative departments within 5 days after publication.

Chinese medical advertisements shall be reported to the provincial health and family planning administrative department for examination and approval, and can only be released after obtaining the examination and approval documents of Chinese medical advertisements. The examination and approval documents of traditional Chinese medicine medical advertisements shall be sent by the provincial health and family planning administrative department to the provincial industrial and commercial administrative department and the health and family planning administrative department at the place where the advertisements are published for reference within 1 days. Article 6 Advertisements for drugs and medical devices must be reported to the provincial drug supervision and administration department for examination and approval, and can only be released after obtaining the examination and approval documents for drugs and medical devices. The examination and approval documents shall be sent by the provincial drug supervision and administration department within 1 days to the provincial administrative department for industry and commerce and the drug supervision and administration department at the place where the advertisement is published for future reference. Article 7 In order to publish advertisements for medical treatment, medicines and medical devices in the form of printed materials and outdoor settings other than publicly issued newspapers and periodicals, in addition to the procedures prescribed in Articles 5 and 6 of these Regulations, it is necessary to go through the formalities in accordance with other relevant national and provincial regulations. Eighth Chinese medicine, drugs and medical devices advertising examination and approval documents shall be signed by the person in charge of the advertising examination and approval authority, and stamped with the special seal for advertising examination and approval. Article 9 Units and individuals that have not obtained medical practice license, medical institution practice license, pharmaceutical production enterprise license, pharmaceutical trading enterprise license and medical device product registration certificate shall not publish advertisements for medical treatment, drugs and medical devices in any form. Article 1 It is forbidden to publish medical advertisements in the name of the PLA and the Armed Police Force (including military units and individuals), the address of military medical institutions and any title related to the army by any media or form. Article 11 The contents of medical advertisements are limited to the name of the medical institution, the place of diagnosis and treatment, the name of the medical practitioner, the technical title, the service trademark, the time of diagnosis and treatment, the subjects of diagnosis and treatment, the methods of diagnosis and treatment, the communication method, the certificate number of Chinese medical advertisements and the expiration date. Medical advertisements shall not contain information about drugs, medical devices and their performance. Twelfth drugs, medical devices advertising content should be based on the quality standards and instructions approved by the drug supervision and administration department of the State Council or the provincial drug supervision and administration department, and are not allowed to expand the scope at will. Advertisements for drugs and medical devices shall not contain medical advertisements. It is forbidden to publicize the therapeutic effect of non-medical products such as health food and health products on diseases in advertisements. Article 13 advertisements for medical treatment, drugs and medical devices are prohibited from appearing in the following contents:

(1) there are obscene, superstitious and absurd languages, words and pictures;

(2) demeaning others or similar products;

(3) containing the content of guaranteed cure or implied guaranteed cure;

(4) containing the cure rate, effective rate and award-winning contents;

(5) It contains the use of medical scientific research institutions, academic institutions, medical institutions or the name and image of experts, doctors and patients as proof;

(6) medical advertisements are titled with ancestral secret recipes, teaching by famous doctors, etc.;

(7) medical advertisements only treat diseases by general communication (including e-mail);

(8) medical advertisements or disguised publicity for the treatment of sexually transmitted diseases, AIDS and related family planning contents;

(9) the national and provincial health and family planning administrative departments or the national and provincial drug supervision and administration departments consider it inappropriate to carry out advertising;

(1) violating other relevant laws and regulations. Article 14 No advertisements may be published for the following drugs and medical devices:

(1) Narcotic drugs, psychotropic drugs, toxic drugs, radioactive drugs, drug rehabilitation drugs and drugs under special management recognized by the drug supervision and administration department of the State Council;

(2) drugs for treating tumors, sexually transmitted diseases and AIDS, drugs for improving and treating sexual dysfunction, medical devices, family planning drugs and epidemic prevention products;

(3) counterfeit and inferior drugs as stipulated in the Drug Administration Law of the People's Republic of China;

(4) drugs and medical devices produced without the approval of the pharmaceutical supervisory and administrative department at or above the provincial level, drugs in trial production and medical devices in trial production stage;

(5) Drugs whose sale and use are explicitly prohibited by the pharmaceutical supervisory and administrative department at or above the provincial level;

(6) preparations prepared by medical institutions;

(7) drugs that have not obtained registered trademarks except Chinese herbal medicines and Chinese herbal pieces;

(8) overseas-produced drugs and medical devices that have entered the market without the approval of the state drug supervision and administration department.