LI NING logo, Li ning brand trademark meaning: the overall design is formed by the deformation of the initials "L" and "N" of Chinese pinyin "Li" and "Ning". The main color is red, which is vivid, exquisite, beautiful, dynamic and modern, and fully embodies the vitality and enterprising spirit of sports brands. The symbol of Li Ning brand trademark is the flying red flag, the burning torch of youth and the rhythm of passion.

Li Ning's logo is a horizontal exaggeration of the pinyin letter "L", which has no special meaning. It adopts the expression method of advertising trademark design.

The visual technique of Li Ning's logo: the use of simple and unique abstract graphics, characters or symbols has no special meaning, giving people a strong sense of modernity, visual impact or comfort, which is eye-catching and unforgettable. This technique does not rely on graphic meaning, but mainly relies on the visual power of graphics, words or symbols to express symbols.