1. Trademarks starting with "China"

For example, using "Farmer" as a trademark for agricultural products seems very general. If the word "China" is added in front of "Farmer" and the trademark becomes "Chinese Farmer", the spirit will obviously be different. It is not impossible to register "Chinese Farmer" as a trademark. For example, "China Petroleum" is a registered trademark.

Note: It is difficult to register a trademark with China as the letterhead, and some technical processing is required. Therefore, you should communicate with the agency before registration.

2. The trademark is suffixed with the name of the industry

Add the suffix of the industry after the trademark to directly express the type of product. This kind of trademark is very novel and can give consumers a very intuitive sense. a feeling. For example, if a company makes glutinous rice balls, its trademark is "XX Tangyuan", which will immediately attract consumers' attention and give consumers a guiding illusion: they think that this company specializes in making glutinous rice balls and must do it well.

3. Trademarks are corporate slogans

Some corporate slogans are very concise and have cultural connotations. They can directly express the corporate spirit or commitment to customers. These short slogans The slogan has also been registered as a trademark. A promise is worth a thousand pieces of gold. If you register this kind of promise as a trademark, it will easily gain the favor of consumers and win their love immediately.

Harvard University has registered everyday expressions as trademarks, and Harvard University has invested heavily in promoting several slogans of the school, including "ask what you can do" as the slogan of the Kennedy School of Government. This phrase comes from President Kennedy's famous quote in his 1960 inaugural address, "Ask not what your country can do, ask what you can do for your country." Harvard University has also registered many other everyday expressions as trademarks.

4. Register the company name as a trademark

In my country, enterprise registration is scattered at the industrial and commercial bureaus above the county level. In theory, the same business name can be registered in every county in the country. Those who copy famous brands take advantage of the separate registration system for trademarks and trade names. They use the trade name of a well-known company or the name of a well-known brand to register a company in various places, and use the name of a local branch to deceive consumers. Registering the company name as a trademark will effectively prevent the copying of famous brands. of production. Check the official website of the National Trademark Office to find at least a thousand trademarks named after companies. For example, Shanghai Oriental Ticketing Co., Ltd. has registered the company's full name as a trademark. As shown in the picture

Peking University has registered the names of "Peking University", "Peking University Affiliated High School", "Peking University Affiliated High School Henan Branch" and other school names as trademarks.

Registering the company's full name as a trademark requires some technical processing when applying for a trademark, and ordinary agencies know how to handle it.

5. Register the patent as a trademark

The Trademark Weekly of China Intellectual Property News on February 13, 2009 published a report "Nestlé "makes" soy sauce with a bottle" is very Interestingly, Nestlé applied for its soy sauce bottle to be a registered trademark in my country. On the grounds of infringement of its three-dimensional trademark, warning letters were issued to several soy sauce manufacturers in Guangdong, saying that the brown square bottles used by these soy sauce factories infringed on the exclusive rights of their registered trademarks. The author will not discuss the legal rights and wrongs of the incident itself. Through this incident, the author thought of an interesting thing, which is to register a patent as a trademark.

Article 8 of my country’s Trademark Law stipulates: “Any visible mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, and three-dimensional signs. and color combinations, as well as combinations of the above elements, can be applied for registration as trademarks." Trademarks registered using three-dimensional marks are three-dimensional trademarks.

Three-dimensional trademarks are different from two-dimensional flat trademarks. Bottles are also used as registered trademarks. Nestlé uses three-dimensional bottles to register three-dimensional trademarks, and Coca-Cola also uses bottles to register trademarks, but they are two-dimensional trademarks. Wei's graphic trademark, the two will produce different effects in actual use. The two-dimensional bottle graphic is just a plan view and has no practical value, but the three-dimensional bottle can be actually used. It is also its own iconic bottle. Coca-Cola can only prohibit others from using the bottle pattern in the beverage category. It cannot prohibit others from using its iconic bottle to package drinks. However, Nestlé found that someone used its bottle to package soy sauce. You can issue a warning letter asking others to stop using it. The difference in protection between the two is self-evident.

The three-dimensional trademark of Nestlé has given great inspiration to Chinese enterprises. Three-dimensional things can certainly be utensils with practical value. If the designs of these utensils are novel, they can apply for patents. For example, if a winery designs a very novel wine bottle, it is expected that consumers will love it and buy the wine. According to conventional thinking, the winery may apply for an appearance patent for the design of this wine bottle. However, the appearance patent protection period is only ten years, and a patent maintenance fee must be paid every year. If the bottle is applied for as a three-dimensional trademark, the protection period is unlimited, and the cost of use is much lower than the patent maintenance fee. If this kind of bottle is very classic, classic things should be passed down from generation to generation

For example, most wines are packaged in two classic bottles: Bordeaux bottle and Rhine bottle. If the original designer applied for a three-dimensional trademark on the design, , then the design will still be protected by the trademark, and wineries around the world will have to pay trademark royalties, and the trademark royalties can be used by their descendants forever.

According to the current situation of intellectual property protection in my country, the crackdown on trademark infringement is actually much greater than that of patents. If patents are trademarked, it can also have some unexpected effects in business operations. Therefore, patent trademarkization will become a trademark application trend and be widely used in business competition.

6. Trademarking of Product Names

We have observed a trend: "Trademarking of product names" is to combine the product name and the brand name of the product into one. Especially in the pharmaceutical industry, most people only call the brand name and do not know the name of the drug. "Product name trademarking" is a trademark usage strategy. In a market where products are increasingly segmented into unlimited segments, it is easy for companies to create actual monopolies in this segmented market. This "product name trademarking" strategy reduces the risk of The identification cost for consumers can easily consolidate a monopoly position in the minds of consumers. This strategy is very suitable for products targeting special consumer groups. For example, Yili Company registered the milk drink "You acid" milk and You acid as a trademark, and Mengniu Company registered the milk drink containing fruit particles as "True Fruit particles".

7. Product model trademarking

Some product models are actually compiled by the manufacturers themselves. For example, Boeing sets aircraft models starting with B such as: B737, B747, B757 etc., while Airbus deliberately sets the aircraft model starting with A. For example, A320, A340, A380, etc. China's large aircraft are relatively low-key. The aircraft model is written starting with C, such as C919. There are many unscrupulous companies that use product models to imitate famous brands. The author has received several such inquiries. Their company's own model was used by companies in the same industry, causing a certain degree of market chaos. The company does not know how to stop this behavior. The author It is recommended that the product model be registered as a trademark. In fact, some companies have registered product models as trademarks, such as "Shuipa-007" registered by a company