The benefits of applying for a famous trademark in Shandong Province are as follows:

The goods referred to by the recognized famous trademark are regarded as well-known goods.

From the date of announcement, the owners and users of famous trademarks can use "* in their approved products and their packaging, decoration, instructions, business correspondence, advertising, exhibitions and other business activities. **Provincial Famous Trademark".

In similar goods to the goods designated by the famous trademark, others are not allowed to perform the following acts:

① Use the same or similar words, graphics, letters, numbers, and three-dimensional signs as the famous trademark and color combinations, as well as the combination of the above elements used as product names, packaging, decoration or as unregistered trademarks, which may cause misunderstanding by the relevant public;

② The use of famous trademarks that are unique to the goods referred to or Similar names, packaging, and decoration, which may cause misunderstanding by the relevant public.

On goods that are different or not similar to the goods referred to by the famous trademark, words, graphics, letters, numbers, and three-dimensional signs that are the same as or similar to the famous trademark will be used. If the combination of color and color or the combination of the above elements is used as a product name, packaging, decoration or as an unregistered trademark, and may cause misunderstanding by the relevant public, the owner or user of the famous trademark may request the industrial and commercial administration Management stopped it.

If others use words that are identical or similar to a famous trademark as a company name or trade name, and may cause damage to the rights and interests of the famous trademark, the industrial and commercial administration department will not register it. However, exceptions are made if the company name and trade name are registered first.

Don’t worry about trademark rights protection

The "Anti-Unfair Competition Law" specifically points out in the protection of well-known products: others are prohibited from using their unique names, packaging and decorations without authorization. For those who have been recognized as well-known trademarks in Hunan Province, the city's industrial and commercial administration authorities may, in accordance with their functions, extend the protection of the recognized trademarks to corporate trade names, that is, prohibiting others from using the famous trademark as corporate trade names in the same or related industries. In daily market inspections, the industrial and commercial administration authorities prioritize famous trademarks and carry out regular special law enforcement activities.

Enlarge the brand and build the market---"famous trademarks" are beneficial to enterprises to expand the social visibility and market influence of trademarks. Many famous trademark companies have applied for "famous trademarks" to promote the formulation and implementation of trademark development strategies. At the same time, being recognized as a "famous trademark" creates favorable conditions for enterprises to strive to become a "well-known trademark" in China.