Flagship store: if the trademark is r, the deposit is RMB 50,000; if the trademark is tm, the deposit is RMB 100,000. Specialty store: if the trademark is r, the deposit is RMB 50,000; if the trademark is tm, the deposit is RMB 100,000. Specialty store: if the trademark is r, the deposit is RMB 100,000; if the trademark is tm, the deposit is RMB 150,000.
How much does it cost to enter the jewelry category on Tmall?
Jewelry Tmall entry fee:
1. Flagship store: The deposit is RMB 50,000 if the trademark is r, and the deposit is RMB 100,000 if the trademark is tm;
Specialized stores: if the trademark is r, the deposit is RMB 50,000, and if the trademark is tm, the deposit is 100,000 yuan;
Specialized stores: if the trademark is r, the deposit is RMB 100,000, and if the trademark is tm, the deposit is RMB 100,000. The standard deposit is 150,000 yuan.
You only have to pay it once to open a Tmall store, and you will not pay it again in the future. However, if you are caught selling fake goods or other serious violations, a 20,000 deposit will be deducted and you need to make up the deposit at this time.
Or due to problems such as out-of-stock and delayed delivery, the buyer will be compensated 30% of a single transaction, which will also be deducted from the deposit, and must be replenished after the deduction.
2. Tmall technical service fee of 60,000 yuan per year (this technical service fee is paid once a year, but if the annual Tmall sales reaches a certain scale, 50% or 100% of the technical service can be returned fee).
3. Tmall jewelry category deduction points: The rate for jewelry products is 0.5%-5% (different secondary categories under the first-level category have different rates).
The annual technical service fee is 60,000 yuan. If the annual sales reaches 180,000 yuan, 50% of the annual fee will be refunded. If the annual sales reaches 600,000 yuan, 100% of the annual fee will be refunded.
Requirements for investment in jewelry products:
1. The registered capital is not less than RMB 1 million;
2. "Jewelry/Diamond/Jade/Gold" "Self-recommended brands in the category need to provide a trademark registration certificate (i.e. R mark);
3. If you are dealing in imported goods, you must submit a scanned copy of the customs declaration form for imported goods from the Customs of the People's Republic of China and the customs declaration form. The corresponding brand name and product name should be displayed;
4. All submitted materials must be stamped with the official seal (fresh seal) of the company that opens the store.
Specific requirements for opening a jewelry flagship store on Tmall:
Enterprise qualification list: scanned copy of the enterprise's business license (it must be ensured that it is not in the directory of abnormal enterprise operations and that the goods sold are listed in the business license Within the scope of business);
A scanned copy of the bank account opening license, a scanned copy of the front and back of the legal representative’s ID card, a scanned copy of the front and back of the contact’s ID card, and a letter of authorization issued by the merchant to Alipay.
Brand qualification list: Scanned copy of the trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration, exclusive authorization letter
Industry qualification list: test report, customs declaration form ( Import)