It is Semir, a domestic casual wear brand. Semir Group Co., Ltd. takes "creating a popular apparel brand" as its development purpose and actively promotes the franchise development model.

Casual wear and children's wear brand chain outlets are spread across 29 provinces, cities, autonomous regions and municipalities directly under the Central Government, forming a complete market network pattern. The group company currently has two well-known clothing brands: "semir" for casual wear and "balabala" for children's wear.

Extended information:

Semir Group now owns two major online brands, "Semi" and "BalaBala", creating more than 40,000 jobs for the society, and has 1,600 administrative personnel. More than 93% of them have received higher education, and 89% have a college degree or above.

Bachelor degree or above accounts for 45%. Semir is developing rapidly with an average annual growth rate of more than 50%. From January to October 2010, the group achieved terminal sales revenue of 4.7 billion yuan, a year-on-year increase of 50.20%;

It paid 259 million yuan in national taxes, a year-on-year increase of 130 %, Semir Group is the largest taxpayer in the garment industry in Wenzhou. Semir has won honors such as the National May Day Labor Certificate, the National Model Enterprise with Harmonious Labor Relations, the National Advanced Enterprise with Double Love and Double Evaluation, the National Model Employee Home, and the China Charity Award. It has been rated as the winner of the China Garment Industry Sales and Profit Double Award for eight consecutive years. Top 100, Top 500 private enterprises in China.

Ranked among the top 10 most competitive companies in China’s apparel industry. The Semir brand and products have been rated as Chinese Famous Brands, Chinese Well-known Trademarks and National Inspection-Exempt Products. The Balabala brand was also rated as a Chinese Famous Brand in 2007, becoming the first batch of Chinese famous brands for children's clothing.