The logo of China Southern Airlines is:

Headquartered in Guangzhou, it was officially established on February 1, 1991. The company logo is a blue vertical tail inlaid with red kapok. The airline with the most aircraft, the most developed route network, and the largest annual passenger volume. China Southern ranks first in Asia and third in the world in terms of annual passenger traffic.

The business of China Southern Airlines Group Co., Ltd. can be traced back to May 1950 (the year of Geng Yin). The Civil Aviation Administration of China established the predecessor of China Southern Airlines - the Military Commission Civil Aviation Guangzhou Office in Guangzhou, and in 1959 In January, the Civil Aviation Guangzhou Administration Bureau was formally established, responsible for air passenger and cargo sales in the five central and southern provinces (Guangdong, Guangxi, Hunan, Hubei, and Henan).

In 1969, the Guangzhou Civil Aviation Administration established a transportation service team and began to manage and deploy its own fleet. Before the reform and opening up, semi-military management had been implemented.

In 1984, the Civil Aviation Administration of China reorganized and split its business departments into four major airlines. Among them, the Guangzhou Civil Aviation Administration administered "China Southern Airlines", and in February 1991 It was officially established on the 1st as the name used by the Guangzhou Civil Aviation Administration of China when conducting business activities. During this period, the company gradually carried out external exchanges and expanded business.