Definition of a trademark: A trademark is a distinctive sign of words, graphics, letters, numbers, three-dimensional signs, sounds, colors or the combination of the above elements used by producers and operators of commodities in their production, manufacturing, processing, selection and distribution or services provided by service providers. It is the product of modern economy. In the commercial field, trademarks, including words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements, can be applied for registration as trademarks. A trademark approved for registration by the state is a "registered trademark" and is protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to mark goods or services or license others to use them for compensation.
Trademark structure
1. prefix
Refers to trademarks composed only of characters, including China Chinese characters and minority languages, foreign languages and Arabic numerals, or trademarks composed of various languages;
2. Graphic trademarks
Refers to a trademark consisting only of graphics. This can be divided into:
1. Marked trademark: refers to a trademark with a pattern composed of simple symbols;
2. Geometric graphic trademarks: trademarks composed of abstract graphics;
3. Natural graphic trademark: it is a graphic trademark that takes people, animals and plants, natural scenery and other natural objects as objects. Some are trademarks made of physical photos, and some are natural graphics that have been processed, refined, summarized and exaggerated;
3. Alphabetic trademarks
Refers to a trademark with pinyin or phonetic symbols as the minimum writing unit, including pinyin and foreign letters such as English letters and Latin letters;
4. Digital trademarks
Trademarks consisting of Arabic numerals, Roman numerals or Chinese capital numerals;
5. Three-dimensional logo trademark
Also known as a three-dimensional trademark, a trademark symbol composed of three-dimensional objects with length, width and height is different from the trademark patterns we usually see on the plane, but appears in a three-dimensional material form, which may appear in the shape of goods or in containers or other places of goods. This is a new content added in the newly revised Trademark Law of 200 1, which will make China's trademark protection system more perfect.
6. Color combination trademark
A color combination trademark refers to a trademark formed by arranging and combining two or more colors. A trademark composed of words, patterns and colors is not a color combination trademark, but a general combination trademark;
7. Combination trademark (1 ~ 6 or above)
Refers to a trademark composed of two or more ingredients, also known as a composite trademark;