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1. color: orange, bright and jumping, giving people a fashionable, happy and energetic visual impression, which shortens the distance between "Wo" and consumers and is full of strong affinity.
2. Font: Unique design font is adopted to show the unique brand personality of "Wo".
3. Graphics: boldly breaking through the traditional symmetrical design style, symbolizing a brand-new service concept and innovative brand spirit, which is consistent with the brand positioning of "Wo", "Infinite surprises brought by the release of imagination". "Wo 3G/ Wo 4G" is a business segment of the "Wo" brand for individual customers, which is promoted through the marketing of personal business.
Including products: mobile Internet access, mobile TV, mobile music, Wodu, wostore, mobile email, videophone, wireless network card, ringtone, music media, friends and video sharing. "Wojia" is the business segment of "Wojia" brand for family customers. Through the marketing and promotion of family business, family customers can feel the wonderful experience of family information integration services such as 3G and broadband, and enrich and improve the connotation of "Wonderful in Wowo" of Wowo brand. The advantages of high-speed broadband and Unicom 3G services, as well as the integration of fixed telephone, mobile phone, broadband, value-added applications and home services, provide richer and more fashionable value-added applications, and at the same time improve the communication service standards.
Wojia is divided into plan A and plan B, and wireless network card package.
Wo Jia Plan A: Broadband+Fixed Telephone +2G Mobile Phone
Wo Jia Plan B: Broadband+Fixed Telephone +2G Mobile Phone +3G Mobile Phone "Wopai" is a business segment for young customers under the brand of "Wopai", which integrates all kinds of communication and mobile Internet products needed by young people, meets their mobile Internet needs in network, application, terminal and service to the maximum extent, and enables young people to live online in groups anytime and anywhere, enriching and perfecting the connotation of "Wonderful in Wopai".
Including products:
I have (campus version), video sharing, Woreading campus area, mobile music campus area. WiFi service can search and connect to the "China Unicom" wireless network in the coverage area of public hotspots, then enter any website in the browser to open the portal page of China Unicom WLAN service, and enter the mobile phone number and login password according to the prompt to complete the login.
China Unicom can also provide customers with ADSL+WLAN, LAN+WLAN and other combined broadband access modes. Users can surf the Internet not only at home, but also in public areas such as business hotels and leisure centers delivered by China Unicom. Mobile value-added services: providing SMS, mobile phone newspaper, Unicom incoming call information, ringtone, Li Yin, mobile phone mailbox, MMS, Internet traffic, and various value-added services such as incoming call display, call forwarding, call waiting, call holding, multi-party call, voice mail, Unicom secretary and missed message reminder.
Mobile TV: The service provided by China Unicom to watch video programs on mobile phones. Using this service needs the support of WCDMA network of China Unicom. You can order, download and upload videos through the mobile TV client or Unicom 3G portal, and you can also watch multiple live TV channels in real time.
New Power: New Power is a customer brand launched by China Unicom for teenagers aged 15-26, and it is also the first customer brand of China Unicom.
Ruyitong: Ruyitong is an affordable and convenient mobile communication service provided by China Unicom.
World Wind: "World Wind" is a brand-new mobile communication service exclusively launched by China Unicom to meet the diverse communication needs of users. With this service, you can freely switch between GSM and CDMA mobile networks and enjoy dual-network service by using only one dual-mode mobile phone.
116114: customers provide multimedia channels based on116114. Video phone: Video phone service is a multimedia communication service that integrates voice and video on NGN network. This service provides users with convenient point-to-point and multimedia communication services in the form of client software and videophone terminals.
Broadband service: "Broadband service" is a customer brand launched for group customers.
Wide field of vision: Wide field of vision video monitoring system is a service that China Unicom provides customers with remote collection, transmission, storage, processing and replay of cross-regional images, sounds and various alarm signals on the basis of broadband network.
Number portability: In June of 20 10, the Ministry of Industry and Information Technology will implement the "number portability" policy in Tianjin and Hainan. In the first year, 2G users of China Mobile can transfer their numbers to China Unicom and China Telecom.
Wo store:wo store China Unicom application software platform was officially released in Shanghai on August 10.
Woyou: China Unicom Woyou is a cross-operator, cross-platform and cross-network free all-round communication mode based on the Internet and communication network, which integrates instant messaging, Weibo and community functions to form a unified information aggregation service.
Wo Yun: Wo Yun is a cloud computing service independently developed by China Unicom for individuals, enterprises and government users.
10010: "10010" is a service brand for all customers. It covers communication, non-communication and alliance services. Help customers solve any problems encountered in using Unicom services and help Unicom services serve customers more perfectly. Customers are consultants when using Unicom services.
IDC (Internet Data Center): China Unicom IDC provides high-speed bandwidth, safe and reliable Internet information services for application service providers, content service providers, system integrators and various government and enterprise customers, and can provide IDC basic services (hosting, virtual hosting, port wholesale, IP transit, etc.). ) and IDC security services (firewall, traffic cleaning, network security monitoring, data storage and backup, etc. ).
IPTV:IPTV is a broadband value-added service based on telecom broadband network, with TV and set-top box as the main terminal equipment, providing users with interactive multimedia services.
Network element leasing service: China Unicom has abundant network resources, providing customers with various network element leasing services from pipelines, communication optical fibers, wavelengths, synchronous network ports to network equipment.
Emergency communication business: China Unicom Emergency Communication is a professional organization that undertakes emergency communication tasks. It not only undertakes emergency communication tasks such as national emergency communication guarantee, emergency rescue and disaster relief, but also faces the society, providing temporary replacement, support and supplementary communication services for social cultural and sports activities to meet various comprehensive communication services such as voice, data, images and multimedia.