How to deal with follow-up sales?
If a seller encounters similar malicious follow-up sales as mentioned above, first do not panic, and you can make a complaint later. The specific process is as follows: If you find that you have been followed by a follow-up sale, a relatively peaceful approach is to first send a warning email asking them to Stop following the selling. The editor suggests that the warning letter should not contain too much nonsense, but should state the key points, such as your product details, brand registration certificate, etc.
In the case where the warning email is invalid, it is best to do a Test buy. According to the test report results, if the product sold by the other party is not genuine or has quality problems, then it is easy to make a successful complaint; If the other party's products are the same as yours and there are no quality issues, it will be difficult to successfully file a complaint. "What should I do if my Amazon store products are being sold by others? Here are seven ways to win over others!" 》
Next, it is very important to register the brand of your product. It is best to register a trademark. However, registering a trademark does not mean everything will be fine. Others will still sell your products. Because the premise of follow-up selling is that the follow-up seller’s product must be exactly the same as the product being followed. This exact sameness not only refers to the product itself, but also includes the brand and packaging. The content you upload to the picture is the main one. If it is not uploaded to the picture, it cannot be used as evidence.
Image titleFinally, sellers can try the Trensparency Program. After participating in this program, brands can purchase a certain number of traceability identifiers from Amazon. Each identifier will generate a unique QR code, and these QR codes will correspond to SKUs participating in the Amazon Transparency Program. When the merchant sends FBA to When entering the Amazon warehouse, Amazon will scan these QR codes. Only if it is confirmed that the QR code is affixed and verified to be authentic, can it be placed in the warehouse; if it is found to be a counterfeit product, Amazon will destroy it and remove it from shopping. car.
Similarly, if another seller sends FBA to sell to you, he must obtain your traceability identification and put an anti-counterfeiting QR code on the product packaging, otherwise it cannot be warehoused; if it is self-delivered, When a follow-up seller creates a listing, Amazon will require the follow-up seller to provide the correct QR code for verification, otherwise the listing cannot be created. This "Transparency Plan" can be said to be the ultimate trick for sellers to fundamentally combat follow-up sales. After joining, you can not only establish a brand image, but also no longer have to waste time and cost on follow-up sales.