According to Zhejiang News, on January 13, people close to the Spring Festival Gala live broadcast project learned that the partner of the Spring Festival Gala main venue live broadcast will be Oriental Selection, a subsidiary of New Oriental Online (01797.HK), which has signed a contract with the anchor Dong Yuhui is already rehearsing. In addition, some contract stars of Yuanwang Technology (002291.SZ) will appear at the live broadcast venue.
According to the "Science and Technology Innovation Board Daily", the reporter asked Oriental Selection to confirm this matter. The customer service of Oriental Selection App said that it was not the CCTV Spring Festival Gala, but the CCTV Online Spring Festival Gala on January 14.
According to the latest news from CCTV Online Spring Festival Gala Weibo, it is confirmed that Dong Yuhui has joined the China Central Radio and Television Station 2023 Online Spring Festival Gala. Currently, Dong Yuhui’s event posters are on display.
On January 13, Hong Kong stock New Oriental Online rose more than 15% to close at HK$69.35 per share. The stock price has risen another 32% this year.
On January 5, New Oriental Online announced on the Hong Kong stock market that the board of directors recommended changing the company’s English name from Koolearn Technology Holding Limited to EastBuy Holding Limited, and changing the company’s dual foreign name from New Oriental Online Technology Holdings Co., Ltd. to Oriental Selection Holdings Co., Ltd. company.
The annual increase is nearly 9 times, becoming the "most powerful" Hong Kong stock in 2022
On December 30, the 2022 Hong Kong stock market ended, with the top ten bull and bear stocks with a market value of over HK$10 billion. Freshly baked. Among the top ten bull stocks, New Oriental Online takes the title with an annual increase of nearly 9 times; and since 2021, the largest retracement of New Oriental Online’s stock price has reached 89.93%.
According to the Securities Times, a large part of the reason for the rebound in New Oriental Online’s stock price in 2022 is that the live broadcast of its Oriental Selection has become popular this year. Data shows that the number of fans of the "Oriental Selection" Douyin account has reached 29.26 million, and the number of fans of the "Oriental Selection Self-operated Products" Douyin account has exceeded 1 million, becoming Oriental Selection's fourth million-level fan account. The cumulative GMV of the Beautiful Life account has exceeded 680 million yuan, and the cumulative GMV of the Jijinjiu account has exceeded 30 million yuan since its launch.
Soochow Securities stated that accounts such as Oriental Selection, Beautiful Life, and Jijinjiu continue to maintain positive and steady growth, and they are optimistic about the certainty of the long-term growth of the New Oriental model. The bank expects short video platform e-commerce transactions to maintain high growth next year.
China Merchants Securities stated that Oriental Selection’s category/account matrix expansion, self-operated product development and anchor incubation will bring multiple opportunities to the company. GMV is expected to reach RMB 9 billion in fiscal year 2023, and will increase by 12% year-on-year in fiscal year 2024.
In addition, in addition to New Oriental Online, many education and training companies have entered the live streaming e-commerce industry. Among them, TAL has applied for registration of "Xuesi Xinxuan", "Xiaosi Strict Selection", and "Xuesi Selection" " and other trademarks, and launched the "Jiayoupin" live broadcast room; Gaotu also launched "Gaotu Haowu" on Douyin to try the field of live broadcast delivery; DouShen Education has DouShen Selection; SiLe Education has SiLe GO.
Yu Minhong: I did not make the Eastern Selection
Recently, Yu Minhong was elected as the "China Dream Cup Chinese Economic News Figure-Top Ten Economic Figures of the Year in 2022". On January 9, Yu Minhong posted on the WeChat official account: This selection has the flavor of judging heroes based on success or failure. Perhaps it is because New Oriental has conducted the Oriental selection. But Oriental Selection was not made by me, but by New Oriental’s friends. Without these friends, I would not be able to do anything no matter how important I am.
These honors will no longer cause any waves in my heart. I know very well that any honor is fleeting, and it is normal in the world to have mixed praise and praise. Any unknown effort is a hundred times better than superficial vanity and glitz. Just like a bird, no matter how gorgeous its feathers are, it is just a veneer. Only by actually laying eggs and hatching new lives is the real achievement.
In 2023, New Oriental and I are willing to make more practical efforts to work with the Chinese economy to make steady progress and write a better chapter.