Recently, Yi Yang Qianxi's studio issued a lawyer's statement, which pointed out that some businesses without their permission directly misappropriated Yi Yang Qianxi's name and photos of Yi Yang Qianxi for promotion. Regarding their company's products, Yi Yang Qianxi Studio has entrusted a lawyer to handle this matter. Usually, whether it is portrait rights, names or things that have registered related trademarks, without the permission of the person, it is an infringement. In fact, in our current society, this phenomenon is very common. Sometimes when you go to the canteen to buy something, you will find the names of various celebrities printed on the small packaging bags. At this time, many fans will think that If it is endorsed by themselves, they will buy it one after another. As long as this matter is not known by the celebrity himself and his team, then the merchants can not bear any endorsement fees, and then also promote their products. Some brands may use high-priced endorsement fees to hire celebrities to pursue exposure, and behind each celebrity there are many product endorsements. Depending on the public sentiment, the celebrity endorsement fees are also different, and like Yi Yangqian It goes without saying that for a top-notch person like Xi, his publicity power is needless to say, and the endorsement fees are also very high. These infringing merchants use his photos without the permission of Yi Yang Qianxi. This is obviously an infringement. In fact, the products endorsed by celebrities are all in the commodity market. Many of the products endorsed by celebrities are not necessarily very good. Most of them have existing names based on the celebrity effect. At this time, consumers must keep their eyes open and choose what they need to buy, instead of blindly following and buying something when they see a celebrity endorsing it. At the same time, if any consumer discovers this kind of false endorsement, they must promptly notify the star's studio or call 12306 consumer protection phone number. If they discover this kind of thing, they must report it in time, otherwise all fake and inferior products on the market will There will be more and more.