Master Kong trademark
kangshifu, headquartered in Tianjin, People's Republic of China, is mainly engaged in the production and sale of instant noodles, drinks, cakes and related supporting industries in China. Wei Yingzhou is the current CEO. The company was listed on the Stock Exchange of Hong Kong Limited in February 1996. Dingxin (Cayman Island) Holding Co., Ltd. and Sanyo Food Co., Ltd., the major shareholders of the Company, hold 36.5886% and 33.1889% of the shares of the Company respectively. On December 31st, 27, the company's market value was $9.3 billion. At present, the company has been included in the FTSE index in the Asia-Pacific region (excluding Japan). In 1992, the company developed and produced the first package of instant noodles in Tianjin, and the market grew rapidly. Since 1995, the company has expanded its business to cakes and drinks. By 27, the company's total investment has reached 2.469 billion US dollars, and it has set up production bases in more than 4 cities in China, with nearly 4, employees and a total turnover of 3.2 billion US dollars. Most of the company's products are marked with the trademark "Master Kong". "Master Kong" has long been a well-known brand in China, and its brand value is about 726 million US dollars. At present, the company's three major products have occupied a leading position in the food market in China. According to the retail market research report of ACNielsen in December 27, the company's sales market share of instant noodles is as high as 47%, and the sales volume exceeds 9.8 billion packets. In recent years, the "Fumanduo" series of affordable noodles has been further expanded to the vast rural market, making it the largest manufacturer and seller in the world. Master Kong tea beverage has also become the first brand of tea beverage in China, with a market share of 51.9% in sales and 16.5% in fruit juice beverage, making it the top three brands in the market. With a market share of 15.4%, the packaged water industry has become the first brand in China, and Changbai Mountain natural high-quality mineral water will also be put on the market in 28. The sales market share of Master Kong sandwich biscuits in China is 25.6%, ranking second in China market. The company distributes its products through its own nationwide sales network. By the end of December 27, * * * had p>535 business offices and 82 warehouses in Wei Yingzhou to serve 5,999 dealers and 68,717 direct retailers. Extending in all directions, fast and efficient marketing network and after-sales service are the main reasons to ensure that the company's products occupy a leading position in the market, and also help new products land on the market in time and quickly. With the rapid development of the main business, the company also focuses on the food circulation, and continuously strengthens the logistics and sales system, with a view to integrating resources and striving to build the world's largest Chinese-style convenience food and beverage group. In 28, Itochu Corporation headed by Yu Shouning and Asahi Beer Co., Ltd. acquired 5% shares of Master Kong Beverage Holding Company from Master Kong Holding Company for 95 million US dollars (HK$ 7.41 billion). Master Kong will develop into more fields, besides food and drinks, it can also develop into daily necessities, such as tableware and kitchen supplies.