The Nike logo is a small hook, like a check mark. The shape of this logo is simple and powerful, as fast as lightning. It symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents dynamics and gentleness. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The Nike icon is a Swooss logo similar to flying wings designed by a student named Carolyn Davidson in 1971, which was worth $35 at the time. The Nike icon uses the logo outline as the background, and Nike is represented by lowercase italics; in 1978, Nike's Swoosh logo changed from a frame line to a solid shape, appearing below the standard words, making it more eye-catching; in 1985, the Nike icon The logos are combined in a square to form positive and negative effects; until now, the nike icon swoosh is sometimes used alone as needed. Nike aims to be the leader in athletic footwear and pioneers technological innovations in lightweight design. Former NASA engineer Frank Rudy researched and designed air-cushioned shoes called Nike Air. This technological innovation brought Nike worldwide success. Communication and promotion activities, such as the promotion of the Nike icon, through the evolution of your icon, you can completely feel that the Nike brand and the Nike logo are equally enterprising.