I believe everyone is paying close attention to the issue of copyright. After all, in the early days of our country, many companies actually developed well and were very conscientious. However, they went bankrupt directly because of the problem of copyright piracy. And this Once people would wonder if Qiaodan Sports was ordered to stop using the Jordan trademark. How important is the trademark now? It is of great importance, especially for the promotion of a brand. Let’s analyze it in detail.

First of all, people will definitely have such an experience, especially friends who like to play basketball. They must be familiar with the AJ series of shoes. At the beginning, I saw a Chinese Jordan Sports store on the street and found that The logo of the American AJ Flyers is so similar that I thought it was the American AJ. When I went in and looked at it, I found that it was really a basketball shoe. It turned out to be very cheap. I was very happy when I bought it back. I thought I was getting a big deal. In fact, I found that it was a basketball shoe. The shoe logos inside are all different. After carefully comparing the logos, I found that they are still different. It turns out that although the two brands are both basketball shoe brands, they are not the same thing at all. This is an indirect deception for consumers.

So this matter has attracted a lot of attention. In addition, China’s copyright issues have always been very serious, especially the behavior of hooligans. To use the story Luo Yonghao once told, in the early years Guo Jingming's success is based on novels, and one of his novels was plagiarized from someone else's book. It sold for 3 million, and he was sued in court. He did not admit that it was plagiarism. Until the court ruled that he lost the case, he still didn't get the money.

The most rogue thing is that after a plagiarized book becomes popular, the end result is only 300,000 compensation. This is simply an act of hooliganism, so we can see the importance of copyright issues. Especially for sports brands, logos and trademarks are very important and cannot be underestimated.