Is the trademark transfer with two Chinese characters worth it? The management of Chinese trademarks follows professional and standardized standards and has strict management requirements. The price of a two-character trademark must not be similar to that of a domain name. A domain name is made up of letters and has many variations in its literal meaning. However, a two-character trademark cannot be put together casually, otherwise the literal meaning will not be understood or it will not make sense at all. etc.

Are the two Chinese characters in trademark transfer valuable? The analysis is mainly based on the following three points:

1. Chinese trademarks must have meaning

Trademarks like the previous category are basically rare, and the most common ones are more charming. A smooth trademark transfer can reflect the meaning of the product or service and is in line with the "temperament" of the product itself, etc., just like the famous "Fen wine", which especially reflects the value and taste of the wine in the word "Fen", which can Feel the aroma of wine and the long-standing feeling.

2. Chinese trademarks are fluent

The most taboo thing about registered trademarks is that the words are not fluent, and even the most basic ones cannot be achieved. Basically, in addition to spending a lot of manpower and material resources to " Apart from the popularity of the "Smash" trademark, it is difficult to achieve the ideal effect of marketing. Of course, if the product or service is one of the best in terms of quality, it will also be feedback generated through the market and real free publicity.

3. Randomly registered trademarks

Basically have no value. The words of a trademark are unclear and difficult to pronounce, and consumers cannot understand the meaning of the word. You can’t understand the meaning or it just doesn’t mean anything, it doesn’t sound good, and it doesn’t have any allusions or storylines. Without these, it won’t be of any help at all in the promotion process and may even “drag” you. If you haven’t already, For an excellent product, the basic product including the trademark is basically useless.

Is the trademark transfer with two Chinese characters worth it? When an enterprise develops and has its own trademark, it is a good opportunity to achieve better trademark application and management.