Pure graphic trademarks are a strategy we use to apply separately in order to reduce the chance of trademark rejection during the trademark application process. If the registration is successful, they can be used in combination with other word trademarks. In actual business operations, the public communication of a simple graphic trademark is very poor because we don’t know what to call it. The same is true when entering Tmall. In the process of entering Tmall, the naming rules of store names are based on the brand name, and the Tmall baby must contain the trademark name. If it is a pure graphic, it cannot meet this requirement. Therefore, Tmall investment regulations: pure graphics cannot be settled. Requirements for trademarks in Tmall 1. Tmall does not accept store opening applications from brands that have not obtained trademark registration or trademark acceptance notice issued by the Trademark Office of the State Administration for Industry and Commerce (except for imported goods in some categories); 2. Tmall does not accept pure products Application for registration of graphic trademarks, because such trademarks cannot name store names and store domain names.

Not only do you need to have your own brand to settle in Tmall, but whether the trademark you hold is R or TM has an impact on the amount of deposit required to settle on Tmall. Merchants must pay a deposit to operate on Tmall. The deposit is mainly used to ensure that the merchant operates in accordance with Tmall's rules. If the merchant violates the rules, it will be used to file claims against Tmall and Tmall in accordance with the "Tmall Service Agreement" and relevant rules and regulations. Consumers pay liquidated damages. The deposit varies according to the attributes of the store, and the amounts are as follows: 1. Brand flagship stores and specialty stores: 100,000 yuan for TM trademarks, 50,000 yuan for all R trademarks; 2. Specialty stores: 150,000 yuan for TM trademarks Yuan, all 100,000 Yuan for the R trademark.