Word mark's words are the same, but the pronunciation and meaning are different. These two trademarks should be regarded as similar trademarks.

2、

Whether trademarks are the same or similar seems to be a possible criterion. This standard is whether two kinds of goods or services will easily mislead consumers or operators about the source of goods or services when circulating in the market.

3、

If the fonts of characters in word mark are similar, two trademarks are generally considered as similar trademarks.

4、

If two word mark only exchange simplified Chinese characters and traditional Chinese characters, they are regarded as similar trademarks.

5、

If two word mark only exchange different characters, they are regarded as approximate trademarks.

6、

If two Chinese trademarks are arranged in reverse, and there is no clear identification direction, they shall be regarded as similar trademarks.

7、

If two trademarks belong to the same language, have the same meaning and point to the same thing, they are regarded as similar trademarks.

8、

Where a trademark in one language is expressed in another language, but its meaning changes, the two trademarks are regarded as similar trademarks.

9、

Trademarks with the same or similar pronunciation and similar font are recognized as similar trademarks.

10、

If some words, such as adverbs and function words, are added, changed or deleted in the original trademark, and the meaning of the original trademark is changed after adding, changing or deleting these words, then the two trademarks belong to similar trademarks.

1 1、

Foreign trademarks, most of which have the same letters, are generally recognized as approximate trademarks if there is no clear meaning; If there is a clear meaning, it is generally not recognized as an approximate trademark.

12、

If two graphic trademarks are similar in composition and style, and the overall appearance is likely to confuse consumption, they should be considered as similar trademarks.