The English name for the logo is logo.

Logo is the foreign language abbreviation of logo or trademark, and the abbreviation of logotype. It plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture.

1. Logo

Mostly used to express the personality image of a specific object, which can be text, graphics, etc. with a certain sense of design. The purpose of a logo is to help people more easily remember a specific object and associate what they see with it.

2. Color

1. The speed of color information transmission is stronger and faster than the visual impact of points, lines, and people facing people. It travels at 300,000 kilometers per second. The speed of light passes into people's eyes, which is an advertising slogan that grabs the attention.

2. Its "quick" function is used in some vehicles that indicate "emergency" and "danger", such as red fire trucks and white ambulances, which highly reminds people of their alertness and attention.

3. In the name design process, the use of color feelings and association information is particularly important to stimulate consumers' psychological associations and desires and build their own brand personality.

4. For this reason, brand designers must carefully study and study the emotions of colors, the coldness and warmth of colors, the weight and weight of colors, the softness and hardness of colors, the area of ??colors, the space of colors, and the taste of colors.

3. Design process

1. Research and analysis. The logo is not just a combination of graphics or text. It is based on the company's structure, industry category, business philosophy, and Fully consider the objects that the logo comes into contact with and the application environment, and formulate standard visual symbols for the enterprise.

2. Element mining is to further prepare for the design and development work, and extract the logo based on the analysis of the survey results. Structural type, color orientation, explore relevant graphic elements, find out the direction of logo design, and make the design work targeted, rather than an aimless combination of text and graphics.

3. Design and development, with the understanding of the enterprise. With a comprehensive understanding and full mastery of design elements, design and development work can be carried out from different angles and directions.

4. Logo revision. The logo determined in the proposal stage may not be perfect in details. After standard drawing, size correction, black and white application, line application and other different forms of correction of the logo