CONVERSE development history
CONVERSE has a long brand history, and the major events recorded in history can not be ignored. Let's take a look at the most popular moment and degree of All Star he created!
CONVERSE was born in p>198
Converse Rubber Shoe Co was established in Massachusetts, USA by Mr.Marguis M.Converse, who made industrial shoes, and then made sports shoes. After the First World War, the social economy was still in a downturn. When other factories were facing closure, CONVERSE insisted on producing canvas shoes at the lowest cost-ALLSTAR in 1917.
In p>1923, Chuck Taylor became a symbol
Chuck Taylor was a basketball star when he was a student. In 21 years, he was employed as a salesperson to promote All Star. In the same year, Taylor improved the original design of All Star, and All Star became the star of basketball shoes. In 1923, his signature became the eternal symbol of CONVERSE.
In p>1936
American basketball teams began to choose to wear CONVERSE to participate in the Olympic Games. 1948-—CONVERSE was selected as the sports shoes designated by the Los Angeles Olympic Games. Superstar of 7's adidas pushed the trend of basketball shoes to the highest level. CONVERSE saw that leather basketball shoes could be carried out, so he developed its "Star Logo" into new leather shoes. However, One Star came into being.
the World Class Trainer, which was born in p>1977, was specially designed for long-distance runners at that time, and its selling point was of course its lightweight design.
in p>1995, Nike launched an epoch-making classic side-strap sneakers Footscape, but it was verified that CONVERSE had been the first to publish the first pair of side-strap sneakers Odessa as early as 85 years ago. Unfortunately, no one verified it that year!
in p>1986
after the popular stars Magic Johnson and Larrybird were used as spokespersons for the model Wear, Wear immediately became a classic of basketball shoes.
In p>199,
CONVERSE's new sneakers were extremely unsalable. In order to save the momentum, Rodman, the bad boy of the Bulls, was used as a signboard. CONVERSE helped design concept shoes, but unfortunately the new CONVERSE still fell to the end!
In p>1991,
CONVERSE*** sold 5 billion pairs of sports shoes.
In the same year, CONVERSE officially announced that it would suspend the production line of American factories, and the CONVERSE sneakers printed with "Made in USA" on the market will become history.
on January 22, 2, Converse Inc, which has the agency right for more than 4 years, applied to the court in accordance with Article 11 of the Federal Bankruptcy Law to completely withdraw its production and sales.
At present, CONVERSE is mainly made of canvas shoes in Taiwan Province in recent years, with special chitin as the unique function of canvas shoes, bright colors as a change, and other related equipment. CONVERSE has gone through a long time and still maintains a certain position, which is also affirmed by everyone.
In p>23, NIKE, a sports shoe manufacturer, announced the acquisition of CONVERSE, which became a sub-brand of NIKE, and will create another dazzling wind through NIKE's dense marketing network All Star the world.
In p>198, CONVERSE, like most brands, originated from the surname of the founder, Mr. Marquis M. Converse, with 15 employees starting from the initial production of products in the Massachusetts factory.
in 1917, the first pair of Converse All Star shoes came out. With the excellent characteristics of the products, after years of continuous tests, they became one of the most famous sports shoes in history.
in 1917, a young basketball player named Chuck Taylor joined the professional basketball league and chose the sneakers made of Converse All Star shoes. Because he constantly recommended Converse All Star to be sold to basketball teams in universities and high schools, in 1921, Chuck Taylor signed a contract with Converse Converse converse, became a member of the business representative, and started the legendary cooperation between Converse and Chuck Taylor.
1923-Chuck Taylor's signature was put on the ankle of sports shoes, which became one of the characteristics of the products, and All Star became synonymous with basketball shoes.
1936-Chuck Taylor's signature became a part of Converse (Converse) trademark, which was inseparable from Converse, and the concept of people wearing sports shoes together in the sports ground was developed.
1936-Converse All Star shoes became the special shoes designated by the American Olympic basketball team.
In 1941-during World War II, Converse also joined the production of American munitions. With Converse's professional technology, it produced a series of boots, hoods, foot guards and so on for special purposes.
in 1966, Converse All Star introduced colored basketball shoes for the first time, which broke the color strategy of single white for nearly 6 years.
1982-converse (converse) was listed on the NASDAQ stock market and became a listed company.
1985-Converse All Star shoes were popular in Japan and made excellent achievements.
1991-Converse became the designated match shoe in NBA.
in 1996-allstar sold more than 7 million pairs worldwide.