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Can the company brand transfer be notarized at a notary office?

Of course.

Brand transfer, as long as both parties to the transaction voluntarily reach an agreement and do not violate the mandatory provisions of the country, the transfer is valid in principle. If it can be notarized at a notary office, then from a legal perspective, this is the highest.

Brand transfer inevitably involves the transfer of registered trademarks. Judging from the classification of trademark transfers, the number of trademark transfers for Class 9 electronic products has increased significantly. Previously the most popular was the transfer of 25 categories of clothing trademarks. Moreover, the price of trademark transfer has dropped. Judging from past practice, February and March are the peak seasons for trademark transfer. Many companies and online stores will launch new products one after another and are in urgent need of new trademarks. But in previous years, buyers mostly took the initiative to purchase. Starting from 2014, trademark holders mostly took the initiative to sell.

The main reason is that a new provision in the new Trademark Law (effective from May 1, 2014) stipulates that if the registrant cannot provide evidence of trademark use in the past three years, the infringer may not be liable for compensation. responsibility. In other words, if you "occupy the pit and do nothing" and register but do not use it, the trademark in your name may be snatched away by others. For example, my country's Commodity City Base: Yiwu has a developed trademark industry. Some trademark agencies and individuals have registered a large number of trademarks, not for use, but only for transfer. After the implementation of the new Trademark Law, trademarks that have been hoarded and not used for more than three years will not be protected by the law, prompting trademark registrants to sell off their trademarks. Many people engaged in clothing electronics stores in Yiwu go to the city's notary office to handle trademark transfer notarization, which is completed in less than half an hour.